The charity is committed to professionalism and desires to be recognised as the leading air ambulance charity through continuous improvement.
Our staff are committed and loyal to the charity and expect equal commitment and loyalty from the charity to them.
We are committed to sharing information, to providing constructive feedback in a transparent and open environment.
By working together we will deliver great progress in bringing out the best in each other and learning to trust and respect our teams.
We will strive to create a culture which embraces and encourages honesty. We will foster an environment based on courage, truthfulness and openness.