Extravaganza Funds 40 Air Ambulance Missions

A charity gala dinner, organised in aid of Midlands Air Ambulance Charity, has been deemed the most successful one-off fundraising event in the lifesaving organisation’s 25 year history, raising an impressive £101,000.

Organised and hosted by one of the service’s corporate partners, Edgbaston-based Monaco Insurance, the Charity Gala Dinner Extravaganza took place at Edgbaston Stadium on Friday 4th November. As each Midlands Air Ambulance mission costs £2,500, thanks to the 400 invited guests, 40 further vitally important missions are now possible due to the funds raised on the night.

Sofia Voutianitis, corporate partnerships manager for Midlands Air Ambulance Charity, said: “This is by far the largest one-off donation by a corporate partner and while Monaco Insurance is a small team, they and their clients have big hearts. We can’t thank them enough for enabling our incredibly important charity to tend to 40 more people in urgent need of our aircrew’s expert medical attention.”

Kay Gill, director for Monaco Insurance, adds: “Words cannot describe how pleased the team and I are to have hosted such a successful Charity Gala Dinner Extravaganza. To hear we have organised an evening that has raised more than any other third party event for Midlands Air Ambulance Charity, really is the icing on the cake. 

“Thanks go to our supportive sponsors and our guests for their wonderful generosity. I know I speak on behalf of everyone involved in the evening when I say how heartened we are to know the £101,000 raised will go towards airlifting 40 people in their greatest hour of need.”



Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.