Local IT Firm Brings Midlands Air Ambulance Charity Closer To Volunteers And Donors

Midlands Air Ambulance Charity’s commitment to continually building strong relationships with it’s thousands of charity supporters and donors, who help fundraise millions of pounds each year, is being strengthened by a significant contribution from local IT firm, Technology Management.

As the charity finds it increasingly hard to raise much-needed funds, investing in IT not only improves operational effectiveness by saving time and resources so money goes further, it means that the charity’s supportive donors can be better communicated with as information stored on each and every one involved is instantly available. This enables Midlands Air Ambulance Charity to easily adapt the information stored on the database to suit donors’ needs.

Technology Management’s generous software and service contribution, worth around £80,000 over three years, means Midlands Air Ambulance Charity now has a cloud-based Microsoft Dynamics CRM (Customer Relationship Management) solution to support and expand the fundraising activities so the charity can reduce its administrative time, continue to improve engagement with donors and charity supporters across the region, increase donations and ultimately save more lives.

Technology Management, based in Wolverhampton and a Microsoft Dynamics partner, has provided software and support that will enable the charity to improve communications with corporate sponsors, individual supporters and volunteers. The new system also allows the charity to execute more targeted and cost-effective marketing campaigns, streamline event management activities, better manage revenue streams, co-ordinate all fundraising meetings, phone calls, emails and other correspondence activity and track & report on all donations.

Angela Watkins of MAAC explains, “Our existing system was a combination of cumbersome, and rigid software and Excel spread sheets. With the planned expansion in our fundraising activities, we recognised we needed a much more integrated and user-friendly solution.

“The system also needed to be flexible enough to be quickly tailored to our very specific requirements and work with our existing Microsoft Office tools such as Word, Excel & Outlook. Microsoft Dynamics CRM met all our needs and more.  Without Technology Management’s generosity in providing a substantial contribution towards the software, hosting, implementation and training costs, it just wouldn’t be possible.

“We are so grateful for their commitment and incredible support and we now have a system that’s easy to use and saves a huge amount of time.  It has been welcomed by all at Midland Air Ambulance Charity and means we can spend more time engaging directly with our extremely supportive donors, those that we really appreciate make our service possible.  We value everyone involved and updating our IT is just one part of our on-going commitment to continually improving the fundraising experience for all.”

Midlands Air Ambulance Charity (MAAC) is the UK’s largest air ambulance service. With no government funding, it needs to raise a minimum of £6.5m per year to keep its three helicopters manned and operational.

Covering the counties of West Midlands, Worcestershire, Staffordshire, Shropshire, Herefordshire and Gloucestershire, the charity performs over 2,000 missions a year, increasing a patient’s chances of recovery by ensuring they reach the most appropriate Trauma Centre within the critical first hour

James Crowter, Managing Director at Technology Management, added: “We are delighted to be supporting Midlands Air Ambulance Charity, which saves so many lives in the region and be part of the charity’s IT improvement programme.  Microsoft Dynamics CRM is such a flexible solution and we have worked with the team to ensure that the software meets their specific requirements.  It is rewarding for us to see how our contribution has made such a difference to the Midlands Air Ambulance Charity.”

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.