MAAC Special Guests At A Right Royal Opening!

The Midlands Air Ambulance Charity was among some very special guests at the opening of a new chain’s brand new multi-million pound Walsall store.

JTF officially launched its new, 44,000 square foot store at the weekend and on Sunday (9th November) the charity was on hand to join in the excitement with shoppers from around the West Midlands.

Maac, the Midlands Air Ambulance Charity mascot was meeting and greeting visitors while the interactive ‘Helipod’ gave people the chance to get up close and personal with the inside of one of their aircraft.

It capped a memorable weekend for the store, which has created more than 70 jobs at its location in the Bescot Retail Park, as on Saturday the official ribbon cutting was made by Prince William and Kate Middleton look-a-likes.

The buzz of activity and interest was present through the two-day event as shoppers browsed their way through the extensive range of products, and store manager, Peter Hatton was delighted with the launch, said: “We were pleased to welcome so many fantastic special guests, and a stream of shoppers across both days.

“Our ‘royal’ guests caused quite a stir and the Midlands Air Ambulance Charity was extremely popular, too. We were thrilled to have them with us and thank them for joining in the fun at the weekend.”

Donations from the public on the day raised £480 for the charity, and corporate fundraising assistant, Jon Cottrell added: “The launch event was great for everybody involved and it was brilliant to see so many people popping in to the new store, and taking a keen interest in the work the charity does.

“We are funded entirely by donations from the public and businesses so these events are absolutely crucial for us.”

Anyone interested in learning more about the work for the Midlands Air Ambulance Charity can visit the website at or calling 0800 8 40 20 40.

Shoppers keen to take advantage of the range of products on offer at the new JTF store can visit their website at

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.