Phoenix Group Choses MAAC as Charity of Choice

After raising record breaking amounts of money in 2013, Phoenix Group staff voted for their choice of charity for 2014. A shortlist of three charities were put to the vote and 41% of staff from the Wythall and London offices chose to support Midland Air Ambulance Charity and London Air Ambulance, bringing the two distinct charities together as one for the first time in their histories.

Staff at Phoenix’s Wythall office experienced first-hand the life-saving skills of the air ambulance service when a colleague collapsed with a heart attack while at work. The swift response of the helicopter and its medical crew, along with expert first aid administered at the scene, brought about a positive outcome and their colleague is now recovered and back at work.

The charity partnership was officially launched at both office sites by members of the Phoenix Executive Committee who set staff a fundraising target of £140,000. Penny Pig, Phoenix’s charity mascot, is already hard at work encouraging people to get involved in finding as many fun and innovative ways of raising money as possible. Penny has been busy tweeting updates to keep staff and followers informed. You can find out exactly what Phoenix staff are up to by following @charitypig.

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.