Worcestershire High Flyers Take On The Bear Grylls Survival Challenge

A team of Midlands Air Ambulance Charity’s corporate partners will take on The Bear Grylls Survival Challenge in 2017 in the Brecon Beacons, and in doing so, aim to fund four lifesaving air ambulance missions.

Sixteen people from four of the charity’s supportive companies, EBC Group in Halesowen, Hallmark Hulme in Worcester, Nicol & Co Estate Agents in Droitwich and Lawson Keys in Stoke Prior, Bromsgrove, will take on the two-day challenge, which includes caving, hiking, waterfall diving and sleeping in the forest. 

The team, collectively known as the ‘Worcestershire High Flyers’, are currently fundraising ahead of the challenge with a target of £10,000. As each Midlands Air Ambulance mission costs approximately £2,500, the adventurous fundraisers will assist in funding four vitally important air ambulance call outs, attending those in most urgent need of critical medical attention.

Richard Lane, managing director for EBC Group in Halesowen, said: “EBC Group was delighted to get involved with the Worcestershire High Flyers to help raise vital funds for the lifesaving work that Midlands Air Ambulance performs. We have recently become an IT partner to the charity and our team are looking forward to taking part in a number of fundraising events including the upcoming Bear Grylls Challenge.”

Rebecca Widdowson, managing partner at Hallmark Hulme in Worcester, said: “I am so pleased that team Hallmark Hulme have the opportunity to take part in the challenge. The event is massively outside my comfort zone, which is firmly on a road bike or in a warm pool, but I am looking for to the personal challenge ahead to see what we can achieve as individuals and as a team. Hallmark Hulme is a proud supporter of Midlands Air Ambulance Charity, which provides a vital emergency service to those in desperate need, and is entirely funded by charitable donations. We are also proud to be connecting with other local businesses in a collaboration, which I hope will see us exceed our fundraising target.”

Matt Nicol, managing director for Nicol & Co Estate Agents in Droitwich, said: “I am honoured to be given the chance to help raise money to support Midlands Air Ambulance Charity. Having played rugby when I was younger I have seen the service called in to action – thankfully not for me! Having met with the team to hear more about the service, I felt spurred on to take on a challenge that normally I’d shy away from.

“I’m glad I’ll be with a group of professionals all pushing themselves and three of my team that volunteered to take part. 

Mark Lawson, managing director for LawsonKeys in Stoke Prior, Bromsgrove, said: “Midlands Air Ambulance is a must-support charity in our eyes. Further to visiting its M5 airbase at Strensham, you cannot help feeling humbled and inspired by the sterling work carried out by the medical and aviation professionals. The LawsonKeys Recruitment team salutes the men & women of this integral part of our Midlands emergency services.”

Sofia Voutianitis, corporate partnerships manager for Midlands Air Ambulance Charity, added: “From experience the Bear Gyrlls Survival Challenge is an extremely tough, but rewarding experience, and the commitment from the whole team of Worcestershire High Flyers has been exceptional from the start. I know they all want to smash their fundraising target, which will benefit not only our patients, but their family and loved ones, and for that we are enormously grateful.”

If you are interested in learning more about Midlands Air Ambulance Charity, please call the team on 0800 8 40 20 40.


Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.