Largest Bike4Life Ride Out & Festival Raises £63,500 for Midlands Air Ambulance Charity
Midlands Air Ambulance Charity’s Bike4Life Ride Out and Festival attracted a record 12,000 motorcyclists on Sunday (8th May 2016), which raised £63,500 for the vitally important life saving charity.
Over 6,000 motor bikers took part in the 23 mile Ride Out from Meole Brace in Shrewsbury, 40 per cent more than participated in 2015, demonstrating the growing popularity of the event among the biking fraternity. The riders and pillions were led by motorcycle and truck racing legend, Steve Parrish, adventure motorcyclist and author, Nick Sanders, ITV4 Motorbike Show’s Henry Cole, the Emergency Bikers, Mark Hayes (Flymo) and Steve Forrest, and Midlands Air Ambulance Charity’s chief executive, Hanna Sebright.
On arrival at the Bike4Life Festival, which is supported by the Safer Roads Partnership, at RAF Cosford, the bikers and visitors were entertained by live bands, Black Tower, Hollowstar, Mallen and The Wholls, as well as the Festival’s headliners, Toseland, whose frontman, James Toseland is a former Superbike World Champion.
In addition there were arena displays, a safety village, live interviews, traders and stalls, as well as refreshments, which everyone took advantage of as it was the hottest day of the year so far
Motorbike manufacturers including Triumph, BMW Motorrad and Honda also drew in the crowds, as did a magnificent fly over of two Spitfire aircraft.
In total, the event raised £63,500 for the Midlands Air Ambulance Charity, over 40 per cent more than 2015’s total, which will help to fund 25 air ambulance missions across the region.
Jason Levy, fundraising and marketing director for Midlands Air Ambulance Charity, and chair of the Bike4Life organising committee, said: “Our Ride Out is always a much anticipated event for bikers, and this year was certainly our biggest yet. Due to the growing popularity of the Festival, and thanks to the support from RAF Cosford, we moved the event to the airfield to accommodate the 12,000 visitors, a third more than previous years.
“Over a 35 per cent of the incidents our three air ambulances attend are road traffic accidents, and sadly a great number of these involve motorcyclists in urgent need of medical attention. The atmosphere on the day was fantastic, and a huge thank you goes to the bikers and pillions who did the Ride Out and to everyone who attended the Festival for their support of our event and the charity.”
Vicki Bristow, communications manager for the Safer Roads Partnership, added: “The event was a great opportunity for us to talk to bikers about issues that concerned them on the roads. Our region is popular with bikers and many riders are attracted to the area, particularly at weekends and when the weather is good. It was great to promote the subsidised training courses that we have on offer and to generally chat to bikers across the region.”
Bike4Life is also in collaboration with Safer Roads Partnership and West Mercia Police who work tirelessly to promote road safety and to help reduce the number of road traffic collisions across West Mercia. The event took a year of planning and wouldn’t have been possible without the support of the Central Motorway Police Group, the Highways Agency, West Mercia Police Shropshire County Council, the RAF Museum Cosford and RAF Cosford. Organisers would also like to thank other road users for their patience and understanding during the Ride Out procession.
Find out more information about the Safer Roads Partnership visit www.srpwestmercia.org.uk
Visit our dedicated Bike4Life website here to find out more about how you can get involved in 2017.