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Midlands Air Ambulance Charity
Midlands Air Ambulance Charity has announced that its much-anticipated Bike4Life Ride Out and Festival, which was due to take place on Sunday 28th April 2024, has been postponed following one of the wettest winters on record.
The charity has taken the difficult decision to reschedule its biggest fundraising event of the year due to the ground conditions being too wet to safely accommodate the 6,000 bikes and the 10,000 visitors that were expected to attend the Bike4Life event at the weekend.
Over the last six months, the region has experienced an unusually high amount of rainfall. The charity has closely monitored the weather but, even if there were drier days ahead, the ground at the festival site would not have chance to dry out sufficiently and would be hazardous. The charity considers the safety of bikers and visitors to Bike4Life as paramount.
Midlands Air Ambulance Charity is incredibly disappointed and wishes to thank all those who have shown their support for the Bike4Life Ride Out and Festival and it is sincerely hoped that everyone is able to join the rescheduled event which will be announced as soon as possible.
The decision to postpone the event has not been taken lightly and has been made in consultation with key regional and national agencies. As part of the assessment process, the charity has sought guidance from experienced motorbike riders before reaching this difficult decision. Midlands Air Ambulance is also mindful of its status as a pre-hospital emergency healthcare provider – unfortunately it responds to a motorcyclist in urgent need of specialist care on a weekly basis, so promoting biker safety is of vital importance.
The charity is exploring alternative dates for Bike4Life 2024 and hopes to be able to announce a new date shortly. Ticket holders will be contacted as soon as possible once the new date is confirmed to let them know what options are available to them.
Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity said: “We understand the disappointment and inconvenience this decision may cause, however we have acted with due regard for the safety of our riders, our supporters, our traders, and our staff and volunteers.
“Our annual Bike4Life event is one of the largest biker ride outs in the country which attracts thousands of people every year. It is also one of our biggest fundraising events that supports our lifesaving service, so this decision has not been made lightly.
“We want to express our sincere gratitude to all those who have shown their support for Bike4Life and Midlands Air Ambulance Charity and we hope those that have brought tickets can join the rescheduled event, which we hope to announce soon.”
To find out more about the lifesaving work of Midlands Air Ambulance Charity, follow the charity on social media or visit the website: midlandsairambulance.com.