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Midlands Air Ambulance Charity’s Mission To Create Lifesavers In Stoke-on-Trent And Staffordshire

Friday 14th October 2022

A pre-hospital emergency service continues its mission to create bystander lifesavers across Stoke-on-Trent and Staffordshire and is calling on local businesses, schools, and communities for support.

Ahead of the European Restart a Heart Day (Sunday 16th October), and World Trauma Day (Monday 17th October), Midlands Air Ambulance Charity is urging the local community to take advantage of its free, in-person Mission Support training. The sessions offer lifesaving CPR and catastrophic bleed control training including guidance on how to help restart a heart and control heavy bleeding caused by traumatic injury, such as DIY disasters, falls and road traffic collisions.             

Last year, cardiac arrests made up 30 per cent of Midlands Air Ambulance Charity's missions while trauma-related incidents – including road traffic collisions, haemorrhages or penetrating injuries – accounted for 43 per cent of call-outs, two per cent up on the previous year.

According to sources, approximately 30,000 out-of-hospital cardiac arrests happen every year in the UK. Less than one in ten people survive these cardiac arrests which is why performing CPR can more than double the chances of survival in some cases[1].

Ian Jones, clinical operations director for Midlands Air Ambulance Charity, said: "Cardiac arrests and trauma incidents consistently rank as the top types of mission we attend, and both may require immediate bystander support. The help of anyone close-by can make all the difference during those vital first few minutes before advanced critical care teams arrive to give the patient the best possible outcome and increase their chances of survival.

"The enhanced skills, advanced medicines and hospital-level equipment our highly-trained critical care paramedics and pre-hospital emergency medicine doctors bring to scene gives patients the best possible chance of survival and recovery. However, giving local people basic lifesaving skills so they know how to act immediately should the worst happen is invaluable and I hope businesses, schools and communities in Stoke-on-Trent and Staffordshire are quick to take up our offer of free CPR and bleed training."

Former patient, Craig Woodhead knows all too well the difference advanced first-aid training can be in the chances of survival. On 6th September 2021, Craig, a forestry contractor, and his colleague were working on bracken control – an invasive weed – in a remote part of Cannock Chase in Staffordshire. Driving across the steep terrain, Craig's eight-wheel drive vehicle hit a patch of uneven ground, overturned, and rolled 90 degrees onto its right-hand side.

As the vehicle came to a stop, Craig realised his arm was trapped but despite the immense pain he was in, managed to wriggle free. Remarkably with the help of his workmate who witnessed the accident, Craig managed to free himself from the vehicle. 999 was then dialled. As the pair are both first-aid forestry trained, their skills kicked in instantly, with Craig's colleague dressing the wound before medics arrived.

Within minutes, Midlands Air Ambulance Charity’s critical care paramedics, Fay and Rob, provided advanced treatment before transferring him to Wolverhampton’s New Cross Hospital.

Craig said: "How I still have my eye and full use of my right arm is remarkable which I put down to the rapid treatment I received at the scene. I'd heard of Midlands Air Ambulance however having received treatment, I can honestly say it's an eye-opener in terms of what they do, and I'll be forever grateful for the care I received."

To book a free session of lifesaving CPR and bleed control training, visit the training page on the website.

[1] Source: www.bhf.org.uk

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