For many youngsters across the region, this is not one of the better weeks in their lives; it's back to school after the long summer holidays.

For motorists particularly, it means a return to busier roads and lots of youngsters about at rush hour for the first time in six weeks.

Assistant Chief Ambulance Officer, Tracey Morrell, said: "The last thing we want to do is appear like the nanny state, but the reality is that we often see a short term rise in the number of youngsters who are injured in the first few weeks of the new school year.

Let’s face it; we’ve all been enjoying the quieter roads on our journeys to and from work. You probably need to factor extra time into your commute so that you aren’t left rushing to try and get there on time putting yourself and other road users at risk.

With children as good as wedded to their music, phones and the like, they often aren’t as aware of cars as we’d hope they would be, especially as they re-new friendships and talk about their holiday adventures.

There will also be squads of youngsters riding to school for the first time. We’d ask drivers to be mindful as some may not be accustomed to riding in traffic.

We’d urge all parents to ensure that their kids wear a properly fitted helmet and learn the skills to ride safely.  Equally, make sure they have the appropriate reflective items for when it gets dark. Both motorists and cyclists need to respect each other.

A little common sense should keep everyone safe and mean no-one has to meet our staff!"




Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.