Charity Partnership Takes Off

Tipton and Coseley Building Society to support Midlands Air Ambulance Charity throughout 2018

Staff at Tipton and Coseley Building Society have announced Midlands Air Ambulance Charity as their 2018 charity partner.

Adam Williams, corporate development executive for Midlands Air Ambulance Charity, said: “As a lifesaving service solely reliant on donations from the general public and local businesses, this has come as very welcome news at the charity. Tipton and Coseley Building Society has raised considerable funds for worthy causes within the region and we are honoured to be selected as the Society’s charity in 2018. We look forward to working with the team to create fun and engaging fundraising opportunities throughout the year.”

Rebecca Poole, the Tipton's marketing assistant, added: "We have a jam-packed calendar of fundraising activities planned for the year including monthly mufti days and the Great Tipton Bake Off, and we're determined to raise as much money as we can for this worthy charity.” 

Midlands Air Ambulance Charity responds to an average of 2,000 missions each year, or around six every day, making it one of the longest established and busiest air ambulance operators in the UK. It costs more than £9 million each year to keep its three charity helicopters operational. It receives no funding from the government or National Lottery so is reliant entirely on the support and generosity of local people and businesses. 

Its three ambulance helicopters are based at Cosford airbase, near Shifnal Shropshire(covering Shropshire and the West Midlands), Tatenhill airbase, near Burton-on-Trent Staffordshire (covering Staffordshire and the West Midlands), and Strensham Services on the M5 in Worcestershire (covering Herefordshire, Gloucestershire and Worcestershire). All areas of the region are accessible in 19 minutes and 90% of the region is accessible within eight minutes. Its aircraft each carry a crew comprising a pilot, two paramedics or flight doctors plus full life-support medical equipment who aim to get patients to hospital within 60 minutes of injury known as the 'golden hour' to increase their chance of survival.

For information on the Society’s mortgage or savings products, visit its fifth branch at or call the Tipton on 0121 557 2551 Monday to Friday 9am to 5pm and between 9am and 12pm on Saturdays.  Alternatively drop in at one of the branches in Tipton, Coseley, Sedgley or Bilston.

Pictured left to right: Jim Hancox, MAAC critical care paramedic, the Tipton's Rebecca Poole and David Balthazar, MAAC doctor. Foreground the Tipton's Amy Fellows, Mark Dennis, MAAC pilot and the Tipton's Sally Coombes. 


Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.