Festive Fundraising Success

An impressive £6,000 has been raised for MAAC, thanks to a two day Christmas Extravaganza held by Holloways home and garden store in Suckley, Worcestershire.

“The money raised will go towards funding two lifesaving air ambulance missions, and will also enable the charity to purchase vital medical equipment to carry on board the aircraft,” explains Michelle McCracken, Worcestershire regional fundraising manager for Midlands Air Ambulance Charity.

Each air ambulance mission costs £2,500, all of which is funded by charitable donations from the general public and local businesses. Holloways donation is therefore extremely important to Midlands Air Ambulance Charity.

Michelle continues: “Christmas certainly has been a time of giving at Holloways. We were so pleased the event was such an enormous success and would like to thank Diane Holloway, her team and all the festive shoppers who contributed to this fantastic total.”

The money was raised through entry tickets to the Christmas marketplace, and a percentage of the sales from the store and luxury stall holders. The Extravaganza included gifts for tots and teens, domestic goddesses and gardeners, home designers, fashion lovers and beauty addicts. As part of the event, shoppers were treated to free refreshments by Holloways.

Business owner, Diane Holloway, adds: “Thank you to all our wonderful customers, you helped us raise an amazing £6,000 for Midlands Air Ambulance at our Christmas Shopping Extravaganza, our highest charity total yet! Many thanks also go to our sponsors, boutique estate agency Morgan Aps, for their support, we couldn't do it without them.”



Missions completed since 1991: 49,869 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts up to three horse riders each week.