First Year Flies By For Midlands Air Ambulance Charity’s Newcastle Shop

The Midlands Air Ambulance Charity high street shop in Newcastle-Under-Lyme has seen a fine first year’s trading fly by – thanks to the wonderful generosity shown by members of the local community.

One of two retail outlets operated by the charity the shop situated at 88 High Street in the Town Centre celebrated its first anniversary at the weekend, with special guests gathering to meet shoppers, hand out goodies and pose for photographs.

Among them was Paramedic Ivan Burgess, a member of the Midlands Air Ambulance aircrew, Maac the charity’s mascot and the hard-working volunteers who have helped staff the shop day in, day out for the last 12 months.

A strong first year in the heart of the Newcastle community has been made possible by the substantial donations made to the charity by the by the local community, with thousands of items including clothing, books and furniture handed over during the course of 2014.  Shop manager, Rose Thomas, commented: “We have been overwhelmed by the generosity from shoppers and donors. We are hugely grateful for their support throughout our first year here in Newcastle it has been clear that we’re very much in the hearts and minds of the public; the number of items we’ve seen donated is fantastic and without that we simply wouldn’t be able to carry on trading.  We’re proud of what we’ve achieved in 2014 but to carry that on we really need people to continue donating their unwanted items.”

Fundraising & Marketing Director Jason Levy said: “The Midlands Air Ambulance Charity is funded entirely by donations from the local communities and that’s no more evident than in our shops, especially in Newcastle under Lyme. Sales this year have help fund over 50 life saving missions.”

Anyone interesting in donating items to the Midlands Air Ambulance Charity, working as a volunteer in one of its high street shops or learning more about the charity’s life saving work can e-mail or call the shop directly on 01782 711426.

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.