Game Birds land with amazing £30,000 donation!

The phenomenal worldwide success of a naked calendar created in Herefordshire in aid of MAAC has raised an amazing £30,804.

The ‘Game Birds Calendar 2013’ which was launched in November 2012 is a collection of pictures of rural beauties protecting their modesty with only the smallest of country themed items and was been created in honour of local man Richard Warr, who died in August 2011.

Organiser Zoe Hooper was joined by fellow participants of the calendar at the Midlands Air Ambulance Airbase at Strensham where they present the aircrew with a cheque from the proceeds of sales.

Zoe explained; “Richard was a very popular and well-loved 21 year old ‘ladies’ man who lost his life tragically in 2011. Rich touched so many hearts with his warm smile and extreme zest for life. He was taken from us way too soon and will always be loved and missed by all who knew him. However, his legend has lived on!”

The girls gained international coverage for their efforts when it caught the attention of publications worldwide! Their images and sales reached as far as Holland, America, Italy and even Israel, even tributes were created on You Tube!

Before even the official launch, donations topped £11,000 in just three days!

Zoe added; “We only expected to raise £5,000 when we decided to do the calendar to thank Midlands Air Ambulance for their outstanding efforts to save Rich and so many others, but the response was phenomenal. We are just so pleased that we through the calendar Rich’s intense lust for life and everything he stood for lives on”.

Annie Newell, Fundraising Manager for MAAC said “We are so proud of the girls for what they have achieved. They have not only raised the most amazing amount for the charity, the awareness of the calendar has also helped immensely to keep our vital service operational”.

OPERATIONS STATISTICS:
Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.