Glittering Ball Raised Over £40,000 For Midlands Air Ambulance Charity

Held at Lilleshall National Sports Centre on Saturday 14th November, the ‘Red Ball’ attracted over 300 people from across Shropshire and the West Midlands, who came together to raise much needed funding for the charity.

The evening was organised by five friends, Marie Lycett, Clare Norton, Daksha Patel, Alex Heath and Jane Pinches, who joined forces after Marie’s daughter, 16 year old Ellie Collins was airlifted by Midlands Air Ambulance after a horrific car crash on the M54 in June 2014.

Marie states: “Ellie suffered near fatal internal injuries, and without the care she received on scene by the Midlands Air Ambulance aircrew, and the speed they transferred her to Birmingham Children’s Hospital, her outcome could have been far worse and for that, we are eternally grateful to everyone who treated Ellie.”

Marie adds: “My family and I were shocked to learn such a vital service such as Midlands Air Ambulance is solely a charity, and we felt compelled to do something to support the service, raising funds and awareness, and that’s where the idea for the Red Ball was born.

“We were overwhelmed by the level of support the evening received, and the generosity of everyone in the room was amazing. We didn’t envisage raising as much as £41,000 for the charity and are extremely appreciative to everyone who made the night such a success, including our guests, sponsors and those who donated prizes to the raffle and live auction.”

Adam Williams, regional fundraising manager for Midlands Air Ambulance Charity, added: “Unfortunately stories like Ellie’s are not uncommon at Midlands Air Ambulance as over a third of the incidents we attend are traumatic road traffic collisions. We were very pleased to hear from Ellie’s family and to find she survived the incident, which is testament to her grit and determination.

“The Red Ball was a wonderful evening, and we were honoured to be the beneficiary charity. What Marie and the ladies achieved was truly incredible, as they selflessly gave their time and passion to create such a spectacular evening. Sixteen further air ambulance missions are now possible due to their efforts and the support from those on the night, and for that we are very grateful.”

For more information about the Midlands Air Ambulance Charity, and how to support this vitally important emergency service, please call the team on 0800 8 40 20 40.


Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.