Midlands Air Ambulance Charity Celebrates Its Unsung Heroes

To recognise the service’s 100-strong family of volunteers, Midlands Air Ambulance Charity (MAAC) held recently a luncheon in their honour at Hagley Hall in Worcestershire.

The picturesque stately home was a very fitting setting for the event as the charity was formally launched by a handful of dedicated people at Hagley Hall 22 years ago. The volunteers, who are based across the six counties covered by the service, joined together to toast the charity’s growing success and achievements and enjoyed a buffet lunch while they socialised with staff and the charity’s trustees.

During the luncheon, MAAC’s chief executive Hanna Sebright gave an address, updating the volunteers on the charity’s progress. The famous red aircraft also made an appearance, landing in front of the imposing Hall.

In addition, the charity launched a brand new Volunteers’ Handbook, which has been specifically designed to guide volunteers in their fundraising and awareness building efforts. It also provides some key information and background about the charity and how to get involved as a volunteer.

Jason Levy, fundraising and marketing director for MAAC, said: “We feel it’s extremely important to show our gratitude to our volunteers and recognise their hard work and wonderful support, which is why we host our annual luncheon.

“Collectively, our volunteers have given us hundreds of years of their time, which is truly invaluable to our service. Volunteers are vital to any charity, but ours go above and beyond the call of duty to represent MAAC. They are the backbone of the service and without them we wouldn’t be what we are today – one of the region’s most recognised and well support charities.”

If you would like to find out about how you can support Midlands Air Ambulance Charity, through donations, fundraising or volunteering, please contact the team on 0800 8 40 20 40.


Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.