Midlands Air Ambulance Charity Unveils A Sparkling New Partnership

Brierley Hill-based retail jeweller, TH Baker, has chosen Midlands Air Ambulance as its charity of choice for 2014.

Staff at TH Baker, which has eight stores across the Midlands, will be taking part in a variety of fundraising events throughout the year, including the charity’s go-karting day. In addition the company has taken the platinum package at the charity’s Recognition Awards in June and the retailer is going to host a number of in store fundraising activities to raise extra funds for the service.

Phil Higgs, chief operating officer for TH Baker, comments: “Our company was founded in the Midlands over 125 years ago and we still have an incredibly strong commitment to the area, which is one of the reasons why we chose to support the Midlands Air Ambulance Charity. In addition, one of our staff members had to rely on the service, demonstrating just how close to home the charity is.

“We are really looking forward to supporting this vital service by undertaking a wide range of fundraising activities throughout the year and would encourage our customers to get involved too.”

Sofia Voutianitis, corporate fundraising manager for Midlands Air Ambulance Charity, adds: “Every year we are blessed with a terrific level of support from local businesses and the general public, and we are extremely fortunate to have charity of choice commitment from TH Baker. We are very excited about developing a number of fundraising initiatives for the whole team to get involved with, and we hope to inspire a bit of healthy fundraising competition between each of the nine Midlands stores.”

For more information about TH Baker, visit www.thbaker.co.uk.

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.