Recycling ‘goes miles further’

Midlands Air Ambulance descended upon Michelin’s head office in Stoke-on-Trent recently, fortunately nobody needed rescuing on this occasion.

More than 200 employees were invited to witness the arrival of the Midlands Air Ambulance heli-pod, a decommissioned helicopter, to an awareness day at the Company’s site. The visit launched a month long recycling initiative that is running at the Company throughout April.

Employees are being encouraged to bring in all their unwanted clothing as part of a spring clean to raise money for Midlands Air Ambulance which was recently named as Michelin’s local Charity of The Year for 2011.

Corinne Li, Community Support Co-ordinator at Michelin said “The recycling initiative is a great way to get rid of all our unwanted clothes whilst raising money for a really worthwhile charity.”

In addition to the spring clean, Michelin employees will be hosting a number of initiatives to mark the 20th anniversary of Midlands Air Ambulance including a ‘brew at 2’, monthly dress down days and a pie and peas quiz night.

Midlands Air Ambulance would like to say a huge thank you to everyone at Michelin. Best of luck with the recycling!

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.