Rugby Community Gets Behind Midlands Air Ambulance Charity

Teams from Worcester Juniors RFC have given their support to the Midlands Air Ambulance Charity by naming them as their charity of choice for the next two years.

Players throughout the club’s junior ranks, with teams ranging from Under 7’s to U17’s, will wear the charity’s distinctive logo on their shirts for the duration of the term as part of a growing partnership between the two parties.

The relationship further solidifies the affinity between the charity and the rugby community; 20 per cent of the incidents attended by the Midlands Air Ambulance Charity relate to sporting injuries – many of those involving rugby players.

To mark the partnership, hundreds of Worcester RFC youngsters attended a team photo session with one of the Midlands Air Ambulance aircraft, with the club’s mini and junior section chairman, Adrian Heffernan adding: “It was fantastic for all of the young players to have the chance to see the aircraft in action; the charity operates a fantastic service that does so much to help those who unfortunately sustain injuries playing the game so we couldn’t be happier to be associated with them.”

Jason Levy, the charity’s fundraising and marketing director, commented: “It was great to see so many players involved in the photo shoot and it’s wonderful for the charity to be able to engage with the sport at grassroots level.”

A number of the charity’s sporting ambassadors are also household names from the rugby world, including former England Captain and 2003 World Cup Winner Mike Tindall MBE, England, Wasps fly half Andy Goode, former Leicester Tigers, England International, British & Irish Lions openside flanker Neil Back MBE and Phil Vickery MBE, a former England International and twice a member of the British & Irish Lions.

Speaking about the charity’s growing synergy with the sport, Andy Goode, also a former Fly Half with Worcester Warriors, said: "I have many fond memories playing at Worcester and Worcester Juniors RFC represent the next generation of players to come through the ranks.  The association between the Midlands Air Ambulance Charity and the Juniors team over the next two years is an important one. The very nature of the sport means that from time to time players will sustain injuries, sometime very serious ones. The Midlands Air Ambulance is always there 365 days a year to provide a vital life saving service that really does help save lives.

"I hope all of the young players will take the time out to do their bit to help raise funds and awareness for this incredibly worthy cause which I am proud to support as an ambassador and to continue championing their life saving work.”

Those wishing to follow the fortunes of the Worcester RFC junior sides can visit the club website at

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.