Some of the biggest names in music, television and rugby have joined forces to support Midlands Air Ambulance Charity’s Bike4Life Ride Out and Festival 2016 on Sunday 8th May 2016.

Motorbike enthusiasts including Duran Duran front-man Simon Le Bon, Formula 1 and MotoGP presenter Suzi Perry, former Top Gear TV presenter Richard Hammond, and former England rugby captain Mike Tindall MBE, have all offered their support of charity’s biggest annual fundraiser. Whilst they can’t attend the day, due to prior commitments, they have pledged help raise awareness of the increasingly popular motorcycle event, Bike4Life, and the vitally important life saving work of the Midlands Air Ambulance Charity. 

Formula 1 and MotoGP TV presenter Suzi Perry said:  

“Events like Bike4Life are vital to help support the fundraising work of this amazing charity and I’m delighted to be supporting this year’s Bike4Life Ride Out and Festival, which is in aid of the Midlands Air Ambulance Charity as part of AIR25, celebrating 25 years of the work of the Midlands Air Ambulance. 

“As a keen biker, presenter of Formula 1 and MotoGP and someone who has been passionate about motorcycles from an early age, I cannot think of a better way in which the biking community gets together to show its support to help raise vital funds for one of the most valuable lifesaving emergency services. 

Simon Le Bon, lead singer of the iconic British rock band Duran Duran, who are currently touring their 14th studio album Paper Gods to rave reviews has been a keen biker for many years. He didn't think twice about supporting the event and Midlands Air Ambulance Charity. 

Le Bon who currently rides a 1968 Triumph Bonneville T120r, a 1977 Yamaha XT500 and a 1991 Ducati 888 SPS said: 

“As a keen biker for many years, I am thrilled to be able to support this year's Bike4Life event again alongside Richard Hammond, Mike Tindall and Suzi Perry, to help raise valuable funds for the Midlands Air Ambulance Charity. This year is a particularly important one for the Midlands Air Ambulance charity as it celebrates a milestone 25th anniversary having airlifted and saved the lives of more than 43,000 people since it was first formed in 1991, with many of those being bikers airlifted from very serious road traffic accidents. I like many other bikers have seen the incredible work of the air ambulance, their paramedics and doctors first hand, so please come down to show your support at the BIKE4 LIFE festival and ride out.”

Midlands Air Ambulance Charity ambassador and former England Rugby Captain and World Cup winner Mike Tindall MBE, who currently rides a Harley Davidson Soft Tail Break Out added : “I am delighted to support this year’s Bike4Life. Not only does Bike4Life raise awareness of the importance of the Midlands Air Ambulance Charity and the incredible life saving work it provides to the bike community, but each year it raises a considerable amount of money. Last year’s event alone raised over £40,000 and this year we would like to beat this figure.”

TV presenter and former star of Top Gear, Richard Hammond, who lives in Herefordshire is an avid biker and has ridden motorbikes since the age of 16. He currently rides a collection of bikes from the 1920s to modern day and his daily ride is a BMW R1200RT, which he describes as ugly with a face like a melted welly.

Hammond said: “I am delighted to support and endorse Bike4Life again this year to highlight how appreciated the Midlands Air Ambulance Charity is within the biking community.  No matter how good we are, how advanced and experienced, we are relying on other motorists to pay attention to us bikers. All too often, it goes wrong and we all know that when you come off a motorbike it hurts.  I’ve been knocked off my bike twice over the last eight years; I don't blame anyone, I should have anticipated the danger. But I do I know only too well how important and vital the lifesaving work of the Midlands Air Ambulance Charity is in those critical situations. Often it can mean the difference between life and death, especially on rural roads and locations which are often inaccessible for land ambulances to reach and so the air ambulance is literally a lifesaver.”

The Bike4Life Festival 2016 will take place at RAF Cosford and is preceded by the 23 mile Bike4Life Ride Out which will be led by motorcycle legend Steve Parrish, adventure motorcyclist Nick Sanders and stars of the Emergency Bikers TV series Flymo and Forrest. 

The Ride Out will start out at 11.30am on Sunday 8th May from Meole Brace in Shrewsbury with 3,500 bikers expected to take to the roads in convoy before arriving at RAF Cosford where the Festival will be under way, with Superbike World Champion James Tosland’s band headlining the main stage. The event is organised to raise funds for the Midlands Air Ambulance Charity, while promoting road safety.

Due to the popularity of the event, there are now only places available in the Ride Out, and pre-registration is a must. Tickets cost £10 for one biker and pillion for the Ride Out with free entry to the Festival, while entry to the Festival alone is £5 per person. 

All proceeds to towards the lifesaving work of Midlands Air Ambulance Charity. With arena displays, stalls and exhibitions, biker tutorials, live music from Toseland, a Spitfire flypast and chance to meet motorcycle legends James Toseland, Steve Parrish, Nick Sanders and the Emergency Bikers, the atmosphere at the event will be electric.

To register and join the Bike4Life 2016 Ride Out please visit  


Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.