The best donation by far

Rugged employees at Land Rover are stripping off this month to help raise money for charity.

2,500 employees at the Solihull based manufacturing site are donating their old work wear to Midlands Air Ambulance; Land Rover’s designated local Charity of Choice for the next two years.

Due to re-branding at Land Rover, trousers, jackets and sweatshirts will all be replaced during 2011 leaving the old work wear free to be donated to the rapid response charity.

Midlands Air Ambulance receives £100 for every tonne of clothing donated and it is predicted that Land Rover’s donation could equate to nearly ten tonnes.

“It’s great that we are able to raise money for Midlands Air Ambulance simply by recycling our old work wear,” says Sharon Gray, PA to Operations Director at Land Rover.

“Midlands Air Ambulance is vital to the local community and resonated strongly with our employees who named it as Charity of Choice for the next two years.”

In addition to this donation Land Rover will also be contributing to the £6 million Midlands Air Ambulance needs to raise each year through a give as you earn scheme initiated by the employees. It is expected that this could raise an additional £8,000 for the charity.

To further boost the total amount raised the company will host a Land Rover experience day on 12th and 13th November. See our 20th anniversary events page for more information.

Missions completed since 1991: 49,869 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts up to three horse riders each week.