Why did the chicken cross the desert?

For Midlands Air Ambulance of course!

One man from Worcester will be trekking across the Sahara desert, in aid of Midlands Air Ambulance - the chosen charity of the year for the Westfield Merry Hill Nando’s store.

Putting his best foot forward, General Manager Matthew Wilson will start the 62 mile trek on Oct 28th  and he believes the challenge will take ten days to complete.

The 40 year old has recently suffered a training injury and as the final countdown for the 100kilometres trek looms he explains; “I tore the cartilage in my knee  so I’m up against it to keep in shape, but I’m gently getting back into my training after hobbling around for a month. I’m confident I will be ok, my training is going well and I do a lot of walking just at work!”

Asked why he is putting himself through such a grueling challenge he laughed as he said ‘because I’m a fool!’ But the real reason is much more serious. His wife was once airlifted after a horse riding accident and as a keen motorcyclist himself, the couple are only too aware of the vital service the air ambulance provides.

Matthew said; “The charity is close to my heart and something I am passionate about. The charity is solely reliant on the generosity of the public and that gives me all the more reason to do something to help raise the funds the charity needs.”

Nando’s are hoping to raise a whopping £20,000 over the year for the life saving charity through sponsorship for Matts desert challenge and through a raffle taking place on Oct 18th.

Go along to your nearest Nando’s, show your support and be in with the chance of winning fantastic prizes including a £500 Westfield shopping Centre voucher, signed football shirts, golf days and a year supply of Nando’s. Tickets are £5 and are for sale in 12 Nando’s stores across the region. 

Send us details of your local MAA fundraising events and we'll promote them here on our homepage.


Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.