Zena Moore

It’s the primary reason for over 17 years of incredible service to the charity by Zena Moore, in which she has raised over £220,000.

The 53-year-old Herefordshire housewife and mother, is one of and diligent band of volunteers who has helped Midlands Air Ambulance become what it is today.

“You would have to check how much money I’ve raised,” says Zena. “It’s not about figures but just doing all I can to keep those helicopters in the sky.” Whether it’s garden open days, coffee mornings, or even sheep dog trials, Zena has covered the spectrum of charity events after being introduced to the charity back in the early 1990s.

From her home in Ross-on-Wye she has actually raised £220,943 to date - a figure she was totally unaware of.

“It has always been a charity that those of us who live in rural communities are well-aware of,” says Zena. “It is so vital and that is why I wanted to help.”

And today, with more than 100 people across Herefordshire and beyond, regularly calling Zena with more ideas of how to help the charity, she feels privileged ­to volunteer for Midlands Air Ambulance Charity.

One memory in particular jumps out for Zena. “Quite some years ago there was a little girl who was badly mauled by a dog, I was in the room a few years later when one of the aircrew paramedics that treated her at the scene met the girl again. All I can say is there was a lot of tears and it was so touching and really hit home about what the service means to people.”

But it is sometimes the simple little gestures that move Zena. “I see little children who have bags of pennies come across and put their savings in our tins, when it’s clear they could do with the money themselves,” she says. “It’s good to know there is still so much good in the world.”

But despite all her years of service, Zena show’s no sign of slowing down. “It’s great that we have three helicopters, but we have to work even harder,” she adds. “A lot of charities are having a hard time the way things are now, so the work must continue. We have to keep on doing all we can so that more lives can be saved in the future.”

Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.