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Herefordshire Fundraising Executive


Salary: £24,000 - £28,000

Field-based role

Closing date 28th February 2023



As the local face of Midlands Air Ambulance in Herefordshire, the Fundraising Executive will raise agreed income by developing relationships with existing supporters, creating and building links with new supporters, and raising awareness of the cause within their defined area.

You will provide support to the Fundraising & Events Manager, working within the wider fundraising division. As a key member of the team, the Fundraising Executive will implement the fundraising strategy for Midlands Air Ambulance Charity, comprising of both in person and online community engagement methods, leading on activity within the Herefordshire region.

Your focus will be to ensure income growth from community sources and activity comprising of individuals, community groups, schools and small community businesses. As a longstanding charity which has recently celebrated 30 years of service, we have established networks in place. However, alongside this, the post holder will need to innovate and develop new ways of working in line with the ever-changing external environment (i.e., global/national trends and events), as well as in response to opportunities and challenges happening in the Herefordshire region.


Main duties of the post:

The duties and responsibilities of the post will be undertaken in accordance with the policies, procedures and practices of MAAC which may be amended from time to time.

Our Fundraising Executives are the leading force within the region they serve. You will need to connect and engage with a diverse range of people and groups in Herefordshire. Making an impact every day you will:

  • Work with the Fundraising & Events Manager to support the delivery of the fundraising strategy, developing regional plans to support growth and development, focusing on building strong and long-lasting relationships which will increase income and loyalty to the charity.
  • Achieve agreed annual and longer-term targets, including progression along the pipeline and growing MAAC’s portfolio.
  • Support the development of a robust prospect pipeline of opportunities, identifying and cultivating leads, re-engaging lapsed supporters and generating potential leads in collaboration with the Fundraising team.
  • Inspire, develop and manage supporters to achieve agreed objectives by offering outstanding, tailored stewardship to build emotional loyalty and maximise value through cultivation.
  • Ensure each supporter has a stewardship plan in place which best fits their motivations, utilising the cross-organisation portfolio of products and engagement opportunities to raise awareness of MAAC’s impact and relevance.
  • Increase the capacity of our volunteer workforce by providing training in fundraising, creating a bespoke fundraising toolkit, and improving information-sharing between our volunteers.
  • Keep abreast of the fundraising landscape generally and in the Herefordshire region, spotting opportunities, emerging trends and aligning with MAAC’s objectives and priorities.
  • Develop compelling proposals which reflect the needs and the impact of MAAC on communities.
  • Play an active role linking with the wider fundraising team, to ensure join up around specific areas of fundraising focus.
  • Manage donor records for the Herefordshire region on MAAC’s CRM system, ThankQ, to ensure records are up-to-date and use the CRM to produce regular reports to analyse/monitor progress.
  • Assist in the delivery of our CPR/Bleed control training programme within the community.
  • Give presentations, talks and pitches to a variety of audiences to increase awareness of MAAC and generate support for the charity.
  • Provide support and guidance to those who wish to raise funds for MAAC including awareness on legislation, health and safety issues, and licensing regulations.
  • Provide support to the MAAC retail network, leveraging these community touch points to attract and increase support.

Full job description download
Person specification download

How to apply:

To apply please send CV with covering letter to

Recruitment Privacy Notice

The Charity is committed to safeguarding and promoting the welfare of all stakeholders.   All post holders are subject to a satisfactory Disclosure and Barring Service check (DBS) and satisfactory employment references, as well as identification, prohibition, qualification and barred list checks, which will be required before commencing duties.


Please note that Midlands Air Ambulance Charity reserves the right to bring forward the closing date of any of its job vacancies if we receive a suitable number of quality applications from which to make a shortlist. Therefore, we recommend that you apply as soon as possible rather than wait until the published closing date.

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