Support Your
Midlands Air Ambulance Charity

We need your support to continue to save lives.

Did you know last year road traffic collisions cost Midlands Air Ambulance Charity almost £1.7 million?

With support from longstanding corporate partner, M6toll, the Drive4Life campaign is designed to:

  • Raise awareness of the on-going importance of road safety
  • Highlight the vital work of Midlands Air Ambulance Charity's commitment to supporting future lifesaving air ambulance missions
We need your support to continue to save lives.

Get involved

In addition to the general public supporting Drive4Life through donations, we are inviting regional car dealerships to get involved in our campaign. Here are just some of the benefits:

  • Brand affiliation with one of the Midlands’ best loved charities
  • Demonstrate your corporate social responsibility credentials to your customers
  • Bespoke PR and marketing to announce your support of the campaign
  • Ongoing branded marketing to include milestone announcements, social media and prominent advertising
  • Brand placement and link on Midlands Air Ambulance Charity’s website, with 10,000 views per month
  • Access to over 90,000 social media followers with links to your website
  • Use of the Drive4life and Midlands Air Ambulance Charity logos for your website and email signatures
  • Inclusion in Take Off magazine, circulated to over 30,000 households quarterly
  • Bespoke collateral for your showroom, including promotional banners, giveaways and case studies

How your business can support Drive4Life

For every £5 your customer donates, we ask you to match fund to support Drive4Life.

How can you help


To find out more about how you can get involved email corporate partnerships manager, Sofia Voutianitis or call on 0800 8 40 20 40.


About M6toll 

Midland Expressway Ltd (MEL), operator of the M6toll, has a long-standing commitment to the local community's welfare, supporting a range of charities and causes along the M6toll corridor.

Over the past 15 years, MEL has supported Midlands Air Ambulance Charity, donating more than £340,000 to this vital service. While statistically the M6toll is one of the safest motorways in the UK, it is reassuring to know that the lifesaving support of the Midlands Air Ambulance is available should an accident occur.

Contact the Corporate Team

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