Support Your
Midlands Air Ambulance Charity
Did you know last year road traffic collisions cost Midlands Air Ambulance Charity almost £1.7 million?
With support from longstanding corporate partner, M6toll, the Drive4Life campaign is designed to:
Driving whilst tired
Tired drivers have a reduced reaction time, vigilance, alertness and concentration, all of which are necessary for safe driving. Driving whilst tired can then result in an inability to deal with the unexpected, poor decision making and greater risk taking.
Advice to reduce the risk
• Monotony is a big problem when travelling on motorways. Take a 20-minute rest from driving every 2 hours to break up the journey.
• Avoid travelling after eating a large meal.
• Plan your journey, including rest periods and allow time for unexpected delays.
• Share the driving with a second driver.
• Consider an alternative mode of transport such as train or coach.
• Avoid drinking alcohol the day before and on the day of travel.
• Make sure your vehicle is legal, roadworthy and has breakdown cover.
Speeding
The Department for Transport (DfT) estimates that on 30mph roads, 52 per cent of cars exceed the speed limit. Research suggests that a third of all collisions are caused by excessive or inappropriate speed.
Advice to reduce the risk
In addition to the general public supporting Drive4Life through donations, we are inviting regional car dealerships to get involved in our campaign. Here are just some of the benefits:
For every £5 your customer donates, we ask you to match fund to support Drive4Life.
To find out more about how you can get involved email emma.gray@midlandsairambulance.com or call on 0800 8 40 20 40.
Midland Expressway Ltd (MEL), operator of the M6toll, has a long-standing commitment to the local community's welfare, supporting a range of charities and causes along the M6toll corridor.
Over the past 15 years, MEL has supported Midlands Air Ambulance Charity, donating more than £340,000 to this vital service. While statistically the M6toll is one of the safest motorways in the UK, it is reassuring to know that the lifesaving support of the Midlands Air Ambulance is available should an accident occur.
Time Saving Trial
M6toll has introduced a range of new trials for drivers, to reduce the stresses and strains of commuting.
Customers can sign up to Hopper, Shuttle or ReturnPass, for an agreed ‘never pay more’ price promise based on which sections of the toll road they use, and how frequently they travel.
In return for savings of up to £100 per month, those taking part in the Tag trials will be asked to give feedback on their experience, providing valuable data to help shape future driver offers.
Each person taking part in the trials will receive an M6toll Tag, enabling them to breeze through the dedicated Tag lane at toll stations, saving even more precious time.
Full details of the M6toll’s Tag trials can be found at www.m6toll.co.uk or call 0330 660 0790 (Mon-Fri, 8.30am-5pm).