21k at 21 APPEAL

The ‘21k at 21’ appeal is looking for new donors to sign up to a regular giving platform to help continue funding the three air ambulances that operate across the region.

The charity has teamed up with Unity 4, to assist in managing the campaign. The team headed up by Steve Morris are based in Shropshire and have vast experience in working with Care Flight. (Australian Air Ambulance)

Steve Morris said; “We are very excited to work for Midlands Air Ambulance on this campaign, we want to help raise the profile of the charity and the crucial work the service provides for the local community.”

Chief Executive, Hanna Sebright, said;  “We know that the public really value the service and will support us as we look to sign up 21,000 regular donors in time for our 21st anniversary next year. Regular giving – at just £5 a month, or whatever you can afford– from our target of new donors would be a significant contribution towards the £6 million a year we need to run one of the country’s busiest air ambulance services.”

Hanna adds; “The service is at the heart of our local communities, helping ill and injured people every day, and we are confident that people across the Midlands will help us to find 21,000 regular donors to ensure our life-saving work continues year-in year-out.”

If you wish to sign up for regular giving please contact the office or visit our 21K AT 21 Page for more information. 


Missions completed since 1991: 50,563 | On average we airlift a child every four days | Road traffic collisions make up around 35% of the incidents we attend | The service airlifts on average four horse riders each week.