Corporate charity partnerships

We are passionate about creating bespoke and mutually beneficial partnerships with Midlands’ businesses.

Two men in high visibility jackets from a corporate background standing in front of a Midlands Air Ambulance car with two of the Midlands Air Ambulance team dressed in red uniform standing on either side of them.

Mutually beneficial corporate partnerships

A great charity partnership creates real value for everyone involved. When you partner with us, you’re not just supporting a cause — you’re investing in something that gives back to your organisation too.

Our Corporate Partnerships team will work with you to build a bespoke programme aligned to your business goals, whether that’s strengthening your CSR strategy, boosting employee engagement, or enhancing your brand reputation. In return, your support translates directly into creating a life-saving change for the people and communities we serve.

Everyone wins. That’s what a true partnership looks like.

Corporate charity partnerships

Employee Fundraising

Empower your team to raise money that could help save lives across the Midlands through creative fundraising ideas — from sponsored challenges and bake sales to fun team events — while achieving corporate objectives like team building and boosting morale.

Corporate charity partnerships

Corporate Gift In Kind

Support Midlands Air Ambulance Charity in ways that go beyond financial donations. Whether you’re offering your professional skills and expertise, donating products or services, or providing raffle prizes and auction items, gifts in kind make a real and tangible difference to how we operate and fundraise.

Corporate charity partnerships

Cause Related Marketing

Align your brand with a cause that truly matters. By linking your product or service to Midlands Air Ambulance Charity, a proportion of your sales can directly help fund our life-saving missions across the Midlands.

Corporate charity partnerships

Employee Volunteering

Give your team the opportunity to volunteer their time and skills in support of Midlands Air Ambulance Charity — a rewarding way to give something back to your community whilst fostering team spirit and a shared sense of purpose.

Corporate charity partnerships

Payroll Giving

Payroll giving is a smart, simple and tax-effective way to support our charity straight from your pay each month

Let’s work together

Working together we will help you achieve your objectives whilst raising funds for and awareness of our vitally important rapid response service. In addition, working in partnership with our trusted and well-recognised charity will give you the opportunity to raise your profile across our regional audience.

Become a corporate partner

Reach objectives

Support your Environmental, Social and Governance goals with a partnership that demonstrates real community impact and corporate responsibility.

Raise your profile

Benefit from strong brand visibility and PR opportunities, reaching our loyal and engaged regional audience across the Midlands.

Expand your network

Gain access to our diverse and established business network, opening doors to new connections, collaborations and opportunities.

Drive internal goals

Inspire and unite your workforce through meaningful staff engagement, volunteering and fundraising opportunities that boost morale and team spirit.

Corporate charity partnerships

Ways to get involved

Midlands Air Ambulance Charity offers a range of options for businesses wishing to engage with us. We welcome the chance to discuss these with you and tailor any opportunities as necessary.

Corporate Partnerships

We know that every business is unique, which is why we take a tailored approach to corporate support. Your charity partnership should reflect your values, goals, and people and we’ll work with you to make sure it does.

Maac Group Of People In Red Jackets Standing In Front Of A Red Helicopter

Corporate Sponsorship Opportunities

Discover how your business can raise its profile whilst making a genuine, life-saving difference to communities across the Midlands. Support our work through sponsorship.

Business ambassadors

We recognise the power of well-connected individuals, which is why our Business Ambassadors programme brings together passionate volunteers from across the business community who leverage their networks, open doors and make introductions that help drive Midlands Air Ambulance Charity forward.

A Midlands Air Ambulance helicopter flying over a field with a blue sky and green trees in the background.

Payroll giving

Payroll giving is one of the easiest ways to support our charity. It is a valuable, long-term source of donations, providing regular income to support future lifesaving missions.

Maac They Are Standing Under A Tent With A Table Full Of Books

Ways to give

Each year it costs £20 million to maintain our fleet and the provision of a lifesaving service. The charity does not receive funding from the Government for its daily missions so relies entirely on the support and generosity of local people and businesses.

Whether it’s a donation of funds, subscription to our lifesaving lottery or volunteering your time, there is a range of different ways you can make a difference.

Maac There Are Three Tiered Trays With Desserts And Champagne On A Table

Book a lunch and learn

Allow your employees to findout more about our vital service through our inspirational Lunch & Learn sessions. These can be delivered in person or virtually, depending on your needs.