Midlands Air Ambulance Charity is responsible for funding and operating three air ambulance helicopters and two critical care cars serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands and Worcestershire. This constitutes the largest air ambulance operating region in the UK. The charity also provides secondary cover to surrounding areas, such as Warwickshire and Mid Wales.
Since 1991, the charity has responded to more than 63,000 missions, making it one of the longest established and busiest air ambulance organisations in the UK.
Each year it costs in excess of £10 million to maintain the three aircraft and the provision of a lifesaving service. Each air ambulance mission costs an average of £2,500. Each critical care car mission costs £224 on average. The charity does not receive funding from the Government for its daily missions so relies entirely on the support and generosity of local people and businesses.