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Midlands Air Ambulance Charity
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Our Donor Promise

Without generous support from the general public and local businesses, we simply couldn’t operate. We value your commitment to the charity enabling us to provide a vitally important emergency pre-hospital service to the communities we serve.

In return, our commitment to you is to build positive long lasting relationships based on responsibilitytransparency and honesty. We will adhere to the very best standards of fundraising excellence, in line with the Charity Commission’s key principles and guidelines.

You are the lifeblood of our charity, and as such we would like to reassure all our loyal supporters that you can expect the following promise from us:


We adhere to the very highest standards in governance and quality assurance, in line with the UK Corporate Governance Code. We follow the values set out in our charity’s constitution: Receptive, Respectful, Relevant, Recognition, Responsible.



We will be honest about who we are and why we need your donations. We will use your donation responsibly. We are dedicated to keeping you informed about where your donations go, and the difference your generosity makes to our service. We are answerable to you to the public and to the law.


Your personal information will not be shared or disclosed without your permission and we will respect your wishes, and the law, with regards to your privacy. Your welfare is our top priority and we promote health, safety and wellbeing in everything we do.

Our Mission 

To provide patients with outstanding pre-hospital care and lifesaving intervention through the operation of helicopter-led emergency medical services (HEMS) - we will continue to save more lives and improve survivors' quality of life through the provision of a comprehensive, transparent, clinical and operational helicopter led emergency service aligned to changing patient need and demand. 

Our Vision

Saving Lives by Saving Time, today, tomorrow and in the future.

Our Values

Receptive, Respectful, Relevant, Recognition, Responsible

 You can also read our Canvassing Code of Practice

For financial information about our charity please visit the Midlands Air Ambulance Charity's page on the Charity Commission’s website.

Contacting the charity

When contacting the charity, please be aware that we may need to share your details with the relevant person in the organisation. We would never share your details with a third party without your prior consent.

If you are not fully satisfied with the service you have received from us, we welcome your feedback and will refer to our robust complaints procedure (a copy of which is available on request). Please get in touch via or call us on 0800 8 40 20 40.

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