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Midlands Air Ambulance Charity
We recognise the strength an individual can bring to a team, which is why we have launched our Business Ambassadors programme. We aim to bring together a small, select group of passionate supporters from across the business leaders’ community, who can help us extend our partners’ reach, influence and impact.
Andy Moss, chair of the Business Ambassadors Programme, former Phoenix Life CEO and Group Director, Heritage Business of the UK’s largest long-term savings and retirement company, Phoenix Group, explains why he became involved:
“I have supported Midlands Air Ambulance Charity for seven years through my role at Phoenix Group and from the outset, I could see the difference the specialist clinicians make to patients who are critically injured or unwell.
“The dedication of MAAC’s clinical team is mirrored by that of the charity staff, who are passionate about raising awareness of and funds for this vital service. As a former charity partner, our two organisations worked very closely, and colleagues from across the board came together for one common goal, saving lives.
“When I was approached to chair the Business Ambassadors Programme, I was humbled and proud to continue the relationship with MAAC personally. By further supporting the charity, and its forward-thinking approach to progress, I know I am helping to shape the future of this ground-breaking service.”
Anne-Marie has over 30 years of experience in people-centric roles having worked across property, construction, accountancy, legal , recruitment and a number of different services businesses and until last year as CEO of Solihull Moors FC, accumulating an impressive network of business contacts.
Anne-Marie is now working as “Chief Relationship Officer” within several property related companies, primarily to add value to existing clients’ businesses and to support them beyond just the day to day work and deepen long-term relationships, built on transparency. She is expertly connected to facilitate introductions and is on hand as an additional point of contact to support as much or as little is required depending on clients business needs.
Outside of work, Anne-Marie has been playing orchestral flute for over 40 years, currently a member of The Peoples Orchestra in Birmingham. Anne-Marie has worked as a volunteer for 14 years for a Birmingham homeless charity , Birmingham Christmas Shelter. Recently Anne-Marie has been accepted to join the Organising Committee for the Midlands PROPS Awards, an annual awards event in Birmingham celebrating the successes within the property industry supporting “Variety the Childrens Charity”.
Hilary Wetherell is a solicitor and partner with national law firm and MAAC corporate supporter, Irwin Mitchell. Hilary specialises in serious injury and fatal accident litigation so has experience supporting clients and families in the immediate aftermath of life-changing events.
Hilary explains: “Many of my clients have had their lives saved by MAAC so it is a huge privilege for me to reconnect with the charity as a business ambassador.
“My understanding and appreciation of the vital service that MAAC provides was enhanced further when I and my husband relocated five years ago. We now live on the rural Shropshire/Worcestershire border, right in the middle of the six counties served by MAAC. The aircraft and critical care cars are a familiar sight as they provide lifesaving support and assistance in remote locations.
“Raising awareness of the amazing service that MAAC provides is part of our lives within our community and I am thrilled to be able to progress this further as a business ambassador.”
Matthew Small – Commercial & Finance Director, Aico Ltd
Matt joined Aico in 1999 as an apprentice and over the last two decades has held numerous roles within Aico’s operations, commercial and finance teams.
Aico, an Ei Company, are the European Market Leader in Home Life Safety. All Aico alarms meet UK standards and offer a variety of sensor types to guarantee protection for every home, the cornerstone of which is delivering education, quality, service and innovation. In 2020, Aico expanded their Connected Home offering with the acquisition of leading Internet of Things (IoT) solutions provider, HomeLINK. HomeLINK leverages cutting edge smart home integration and analytics technologies, providing a complementary platform to present a synergistic approach to IoT.
Omar is a solicitor in the Court of Protection team at Irwin Mitchell Solicitors. He specialises in areas of mental capacity and Court of Protection work including, supporting a range of clients who do not have the capacity or ability to manage their assets and financial affairs, providing necessary support for adults and children who have suffered serious physical injuries or brain injuries.
Omar says, "The idea of helping people has always played a key role in my decision to get into law. The service provided by MAAC is imperative to the local community, a non-government funded charity that thrives on saving lives! I find myself in a privileged position where I can use my platform and connections to spread awareness of the great work done by the charity."
Phil Higgs is a director at luxury jewellery retailer, T.H. Baker, a husband, and father of two daughters. T.H. Baker was established by Phil’s great-great-grandfather in 1888. Phil and his brother are the fifth generation of the family to run the company. The first store opened in Brierley Hill and T.H. Baker now operates 20 stores across the UK, the majority of which are based in the Midlands.
T.H. Baker has been a corporate partner of MAAC for the past seven years.
Phil says: “We chose to work with the charity because of the excellent lifesaving work they do. I have friends that might not be here today if it was not for them.
“I am looking forward to further supporting the air ambulance team and becoming a business ambassador.”
If you are a passionate supporter of Midlands Air Ambulance Charity with expertise in your sector and/or the Midlands region, then this is the perfect opportunity for you.
We are looking for key influencers who can champion and raise the profile of Midlands Air Ambulance Charity, with results-driven initiatives.
In return for your time and devotion, we will provide you with regular speaker platforms, group meetings, resources and exclusive opportunities for raising your professional and company profiles.
As a Business Ambassador, your company does not have to choose to support us, it is a personal reflection of your desire to make a difference.