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Business Ambassador Programme

We recognise the strength an individual can bring to a team, which is why we have launched our Business Ambassadors programme. We aim to bring together a small, select group of passionate supporters from across the business leaders’ community, who can help us extend our partners’ reach, influence and impact.

Andy Moss - Phoenix Group

Andy Moss, chair of the Business Ambassadors Programme, Phoenix Life CEO and Group Director, Heritage Business of the UK’s largest long-term savings and retirement company, Phoenix Group, explains why he became involved:

“I have supported Midlands Air Ambulance Charity for seven years through my role at Phoenix Group and from the outset, I could see the difference the specialist clinicians make to patients who are critically injured or unwell.

“The dedication of MAAC’s clinical team is mirrored by that of the charity staff, who are passionate about raising awareness of and funds for this vital service. As a former charity partner, our two organisations worked very closely, and colleagues from across the board came together for one common goal, saving lives.

“When I was approached to chair the Business Ambassadors Programme, I was humbled and proud to continue the relationship with MAAC personally. By further supporting the charity, and its forward-thinking approach to progress, I know I am helping to shape the future of this ground-breaking service.”

Andy Moss - Phoenix Group

Hilary Wetherell - Irwin Mitchell

Hilary Wetherell is a solicitor and partner with national law firm and MAAC corporate supporter, Irwin Mitchell. Hilary specialises in serious injury and fatal accident litigation so has experience supporting clients and families in the immediate aftermath of life-changing events.

Hilary explains: “Many of my clients have had their lives saved by MAAC so it is a huge privilege for me to reconnect with the charity as a business ambassador.

“My understanding and appreciation of the vital service that MAAC provides was enhanced further when I and my husband relocated five years ago. We now live on the rural Shropshire/Worcestershire border, right in the middle of the six counties served by MAAC. The aircraft and critical care cars are a familiar sight as they provide lifesaving support and assistance in remote locations.

“Raising awareness of the amazing service that MAAC provides is part of our lives within our community and I am thrilled to be able to progress this further as a business ambassador.”

Hilary Wetherell - Irwin Mitchell

Matthew Small - Aico

Matthew Small – Commercial & Finance Director, Aico Ltd

Matt joined Aico in 1999 as an apprentice and over the last two decades has held numerous roles within Aico’s operations, commercial and finance teams.

Aico, an Ei Company, are the European Market Leader in Home Life Safety. All Aico alarms meet UK standards and offer a variety of sensor types to guarantee protection for every home, the cornerstone of which is delivering education, quality, service and innovation.  In 2020, Aico expanded their Connected Home offering with the acquisition of leading Internet of Things (IoT) solutions provider, HomeLINK.  HomeLINK leverages cutting edge smart home integration and analytics technologies, providing a complementary platform to present a synergistic approach to IoT.

Matthew Small - Aico

Phil Higgs - T.H. Baker

Phil Higgs is a director at luxury jewellery retailer, T.H. Baker, a husband, and father of two daughters. T.H. Baker was established by Phil’s great-great-grandfather in 1888. Phil and his brother are the fifth generation of the family to run the company. The first store opened in Brierley Hill and T.H. Baker now operates 20 stores across the UK, the majority of which are based in the Midlands.

T.H. Baker has been a corporate partner of MAAC for the past seven years.

Phil says: “We chose to work with the charity because of the excellent lifesaving work they do. I have friends that might not be here today if it was not for them.

“I am looking forward to further supporting the air ambulance team and becoming a business ambassador.”

Phil Higgs - T.H. Baker

Kate Maxwell - British Horseracing Authority (BHA)

Kate Maxwell has spent 12 years working as an equine veterinary surgeon in Shropshire. She is also a mother of three boys and engaged to a national hunt racehorse trainer.

In early 2018, Kate joined the British Horseracing Authority (BHA) where she is responsible for equine welfare and race day regulation. She recently completed a MBA in Thoroughbred Horseracing Industries at University of Liverpool.

Kate says: “Becoming a business ambassador for MAAC will be my first charitable role, and this is a challenge that I am looking forward to. MAAC is a hugely important provision for the equestrian community, and therefore it was the obvious choice for me to support more actively going forwards.”

Kate Maxwell - British Horseracing Authority (BHA)

Join our Business Ambassador Programme 

If you are a passionate supporter of Midlands Air Ambulance Charity with expertise in your sector and/or the Midlands region, then this is the perfect opportunity for you.

We are looking for key influencers who can champion and raise the profile of Midlands Air Ambulance Charity, with results-driven initiatives.

In return for your time and devotion, we will provide you with regular speaker platforms, group meetings, resources and exclusive opportunities for raising your professional and company profiles.

As a Business Ambassador, your company does not have to choose to support us, it is a personal reflection of your desire to make a difference.

To find out more Contact Pam Hodgetts

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