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Midlands Air Ambulance Charity

Privacy policy

At Midlands Air Ambulance Charity, we are committed to maintaining the privacy of our donors, supporters, volunteers and staff.

This policy outlines how we collect, store and use data provided over the phone, face to face, in writing, and through our websites ( and The terms outlined in this policy may be updated, so please check the policy from time to time. If you have any queries about this policy please contact:

Director of Business Support
Hawthorn House,
Dudley Road,
West Midlands,


Who Are We

In this policy ‘we’, ‘us’ or ‘our’ refers to Midlands Air Ambulance Charity (MAAC) and Midlands Air Ambulance Trading Ltd (MAATL).

MAATL is a company operated by MAAC to run our charity shops and other services; all of the profits are passed to MAAC. This company is owned and controlled by MAAC.

The full legal information for each entity is:

Midlands Air Ambulance Charity, a charity registered in England and Wales (1143118).

Midlands Air Ambulance Trading Ltd is a company registered in England and Wales at Hawthorn House, Dudley Road, Stourbridge, DY9 8BQ; Reg. Co. number 08256466.

What information do we collect, and how is it used?


If you support MAAC; this may be by volunteering, registering to fundraise, signing up for events, or making a donation; we usually collect the following data from you (if relevant):

  • Your name
  • Your contact details (including address, email and/or telephone number)
  • Your date of birth
  • Your bank or credit card details
  • Your motivation for supporting us 

Additionally, we may ask for information relating to your health if it is relevant to the activity you are doing, for example participating in high-risk events.

Our website also uses ‘cookies’, which are text files placed on your computer, to help us analyse how the site is used. These cookies collect your IP address, information about the device you are using, and how you are using the website. For more details on what cookies we are using, and how this information is used, please see our cookie policy.

Job Applicants

We ask for personal information from job applicants to assist with our recruitment process, it will only be used for this purpose. This information will only be accessed by employees and agencies directly involved with the recruitment process. We will not disclose this information to anyone else outside MAAC without your permission. If your application is successful, this information will be stored in your personnel record. If you are unsuccessful, we will erase the personal data submitted within a suitable timeframe after the appointment has been made, unless you ask us to retain it for consideration for future job opportunities.

Where we collect information about you from

When you give it to us directly. This may be provided over the phone, face to face, in writing, via email and through our websites. Sometimes when you support us, your information is collected by an organisation working for us (e.g. a mail processing agency), but we are responsible for your data at all times.

When you give it to us indirectly. Information you provide to independent event organisers (e.g. London Marathon) and fundraising sites (e.g. Just Giving) may be shared with us if you consented and you have indicated that you wish to support Midlands Air Ambulance Charity. You should check their Privacy Policy when you provide your information to understand fully how they will process your data.

When you give permission to other organisations to share it. You may provide permission for third party organisations to share your data with other third parties, including charities. You may do this when you buy a product or service, register with a website that runs competitions or register with a comparison site. The information we get from those services depends on your settings or the responses you give, so you should regularly check them.

Through publicly available sources, such as the Post Office’s National Change of Address database. We use these sources to ensure our records are up to date, and to check your mailing preferences. We will always consider your privacy and only do this with your knowledge, and you can request us to stop such processing if you choose.

How is My Data Used?

We mainly use your information to:

  • Provide you with the information, services and/or products you asked for
  • Administer your donation or support your fundraising, including processing gift aid
  • Keep a record of your relationship with us
  • Manage your marketing preferences
  • Understand how we can improve our services, products or information
  • To let you know what your support has helped us to achieve and to ask for financial and non-financial support

Sharing Your Story

Some of the people who have benefitted from the work of MAAC choose to share their experiences to help further our work. We will only share this information if we have obtained the explicit and informed consent of the individual involved, or their parent or guardian if they are under the age of 18. This information may be made public by us at events, in materials promoting our campaigning and fundraising work, or in documents such as our annual report.

Sharing of Data

We do not share or sell donor details with charities or other third parties for the purposes of marketing. However if you are participating in an event ran by another named organisation your details may need to be shared; in these instances we will inform you before your information is shared.

We only disclose data to the suppliers we engage to process data on our behalf; in such cases information is only shared for the purpose of providing services on our behalf relating to communications, or agreements between yourself and MAAC. We are responsible for your data at all times. To note, one of our third party suppliers is Avocet, in conjunction with MediaCom. Their privacy policy can be found here.

We will only disclose data when obliged to disclose personal data by law, or the disclosure is ‘necessary’ for purposes of national security, taxation and criminal investigation.

Please see our donor promise, and code of canvassing practice for more information.

How Can I Change My Contact Preferences?

Our marketing has clear marketing preference questions, and all our correspondence includes information on how to update your preferences.  

Please be assured we will not pass on your details to any third parties, unless you give prior consent. You can change the preferred way we contact you at any time. If you want to change your preferences or no longer want to hear from us, please contact our donor support team on 0800 8 40 20 40 or email

We will always respect your right of control over the use of your personal data, and you always have the right of referral to the Data Protection regulator:

Terms & Conditions

Copyright All rights reserved. These materials (including without limitation all articles, text, images, logos etc.) are Copyright © 2009 Midlands Air Ambulance. Midlands Air Ambulance endeavours to ensure that the information on this website is correct but does not accept any liability for error or omission.


We have has tried to ensure that the contents of this website are accurate. However, We will not accept liability for any loss, damage or inconvenience arising as a consequence of any use of or the inability to use any information on this website. Visitors who use this website and rely on any information do so at their own risk. We do not represent or warrant that the information accessible via the website is accurate, complete or up to date. Price and availability of information is subject to change without notice.

We do not take responsibility for the contents of linked websites and links should not be taken as endorsement of any kind. We have no control over the availability of the linked pages. The information contained on the website was correct at the time of writing. However, due to on-going operations, the content may not be completely up to date.

Privacy statement

We will only collect, process and store information about you that we have openly collected from you or with your consent. The personal details you supply to MAAC, including any sensitive data, will be held for processing, research purposes, and for mailing you with information only about MAAC. Your details will only be used by MAAC and will not be made available to any third party unless otherwise stated at time of submission.

 In addition to this, we do log your IP address, which is automatically recognised by our web server. We will only collect information that is relevant to providing the service.

 If you use standard email for communication with MAAC, this will not be protected and you should be aware that we cannot guarantee that it remains confidential whilst in transit. All email sent to us will be monitored and checked to ensure our systems operate effectively.

This privacy policy covers this website only; links within this site to external websites are not covered by this policy.

Refund policy

Refunds will be given at the discretion of the senior management team.


This website uses secure authentication through our third party payment provider: Worldpay.

Worldpay is a well established banking facility who processes your payments and provides us with the income.

 Linking to our website, reciprocal links and other permissions

 If you would like to use a graphic or logo, you must request permission. Please contact us on MAAC reserves the right to request the removal of any link.

 If you think we would be interested in linking to your website please send an email to We get many submissions every day and our priority is to link to sites which are accessible to access technology users. It is not necessary to resubmit your request and because we receive many requests a day it's not possible to notify everyone individually. We reserve the right to choose which sites we include and will not enter into any correspondence about our decision process.


Users are permitted to copy some material for their personal use as private individuals only. Unless explicitly stated on the webpage, users must not republish any part of the data either on another website, or in any other medium, print, electronic or otherwise, or as part of any commercial service without the prior written permission of Midlands Air Ambulance Charity. If you require any further information on permitted use, or a licence to republish any material, please contact us on

Using screen shots

Screen shots must appear without any alteration to the copy or graphical images. When using a screen shot, you must include the URL ( website and give credit to Midlands Air Ambulance Charity as follows:

Reprinted with permission from

© Copyright (year of creation) Midlands Air Ambulance Charity. All rights reserved.

 For further information please contact



Used to locate and display web pages via a software application. The most popular ones are Netscape Navigator and Microsoft Internet Explorer.


Message given to a web browser by another web server. The message is then stored by the browser in a text file called cookie.txt. Each time the browser requests a page from the server, this message is sent back. A cookie's main objective is to identify users and personalise their visit by customising web pages for them for example by welcoming them by name next time they visit the same site.

 IP (Internet Protocol)

All networks connected to the internet speak IP, the technical standard, which allows data to be transmitted between two devices. TCP/IP (Transmission control Protocol/Internet Protocol) is responsible for making sure messages get from one computer to another and that the messages are understood.

 IP Address

If you are connected to the Internet you have one, for example it may look something like this -

 Web server

The computer that sends web pages to your computer.

Content author:

Last updated: 17/05/2011 17:11

 Cookies Information

Visiting MAAC’s website with your browser settings adjusted to accept cookies tells us that you want to use MAAC products and services and that you consent to our use of cookies and other technologies to provide them to you as described in this notice. See below for information on how to modify the settings in your browser to notify you when you receive a new cookie and disable cookies altogether.

<3>Cookies and how we use them

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser and to provide services, such as interest-based advertisements.

We will not use cookies to collect personally identifiable information about you.

We may use cookies for the following, including:

  • Keeping track of your specified preferences
  • Keeping track of items stored in your shopping basket
  • Delivering content relevant to your interests on our websites and third party sites
  • Conducting research and diagnostics to improve our website content, products and services
  • Preventing fraudulent activities
  • Improving security

Cookies and browser settings

The help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer.

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