Andy Moss, chair of the Business Ambassadors Programme, former Phoenix Life CEO and Group Director, Heritage Business of the UK’s largest long-term savings and retirement company, Phoenix Group, explains why he became involved:

“I have supported Midlands Air Ambulance Charity for seven years through my role at Phoenix Group and from the outset, I could see the difference the specialist clinicians make to patients who are critically injured or unwell.

“The dedication of MAAC’s clinical team is mirrored by that of the charity staff, who are passionate about raising awareness of and funds for this vital service. As a former charity partner, our two organisations worked very closely, and colleagues from across the board came together for one common goal, saving lives.

“When I was approached to chair the Business Ambassadors Programme, I was humbled and proud to continue the relationship with MAAC personally. By further supporting the charity, and its forward-thinking approach to progress, I know I am helping to shape the future of this ground-breaking service.”