Richie Anderson, a BBC Radio 2 Breakfast Show presenter and local Smethwick native, serves as an official ambassador for Midlands Air Ambulance Charity. His connection runs deep—a close friend received airlifted assistance from the service during the 1990s. Beyond his ambassador role, he has participated in the charity’s Recognition Awards and Charity Ball, hosted fundraising quizzes, and appeared on Celebrity Mastermind to support the organization. Anderson emphasizes that “any one of us could need the advanced care of the specialist doctors and paramedics” and commends the team for delivering “hospital-level care to the patient at the scene of an incident, before taking them to hospital.”