Midlands Air Ambulance Charity is delighted to announce that EBC Group has once again pledged its support as headline sponsor of the charity’s annual Saving Lives Charity Ball, marking the third consecutive year of sponsorship for the prestigious event.
Taking place on Friday 25th September 2026, at Edgbaston Stadium in Birmingham, the highly anticipated black-tie event will bring together supporters, fundraisers, volunteers, corporate partners and crew for an evening of celebration and recognition. The event will honour the individuals and organisations whose dedication helps make the charity’s lifesaving service possible across the Midlands.
EBC Group, a leading provider of managed IT services, has been a longstanding supporter of Midlands Air Ambulance Charity, providing both technology expertise and ongoing fundraising support. As headline sponsor for a third year, the company is reaffirming its commitment to helping the charity continue its vital work across the six counties it serves.
The Saving Lives Charity Ball is one of the charity’s flagship events, celebrating the achievements and generosity of those who help keep its three air ambulances and critical care cars responding to emergencies every day. This year’s event is even more meaningful as the charity marks 35 years of lifesaving service.
Guests can look forward to an evening of entertainment, fine dining, fundraising and inspiring stories that showcase the impact of the charity’s work.
Emma Gray, chief operating officer for Midlands Air Ambulance Charity, said: “We are incredibly grateful to EBC Group for returning as our headline sponsor for Saving Lives Charity Ball. Their continued support over the past three years demonstrates a genuine commitment to our charity and the communities we serve. Partnerships like this play an important role in helping us deliver advanced pre-hospital emergency care to those who need us most, while also enabling us to recognise and celebrate the incredible supporters who make our work possible.”
Aidan Halling, head of marketing at EBC Group, added: “Supporting Midlands Air Ambulance Charity as headline sponsor for a third consecutive year reflects exactly how we work as a business, building lasting, meaningful partnerships. As the charity’s IT and technology partner, our relationship goes beyond sponsorship, and we’re proud to help support the systems behind a service that saves lives every day.
“We’re a people-first company, and everything we do is rooted in relationships and a genuine commitment to the communities we’re part of. As a local business, we see first-hand the difference the Midlands Air Ambulance Charity makes, providing lifesaving care when every second counts, and returning year after year lets us play a small but lasting part in sustaining a service the whole Midlands depends on.”
Further details about the event, including sponsorship opportunities and ticket information, can be found at midlandsairambulance.com/events
