Support Your
Midlands Air Ambulance Charity
To mark Gift Aid Awareness Day on Thursday 9th October, Midlands Air Ambulance Charity is showcasing the incredible impact of a simple tick box exercise, and how it can save lives.
Thanks to the generosity of its supporters and the power of Gift Aid, the charity received £161,639 in Gift Aid contributions during the 2024/2025 financial year, over an 8% increase on the previous year.
According to Gov UK, £1.7 billion was paid in Gift Aid to charities across the UK for the 2024/2025 financial year. This is a strong testament to the growing awareness of how Gift Aid can help charities like Midlands Air Ambulance Charity.
Michelle McCracken, Individual Giving Lead for Midlands Air Ambulance Charity, said: “Gift Aid is one of the easiest ways our supporters can increase the value of their donations at no extra cost to them. That extra 25p for every £1 donated really does add up and helps us continue to deliver our lifesaving service to the people of the Midlands. If you have supported us within the last four years, we can still reclaim the tax back on those donations too, so please get in touch with our Supporter Care Team and let them know. It may seem a small gesture but collectively it will make a big difference
Gift Aid allows registered charities to reclaim tax on donations made by UK taxpayers. For Midlands Air Ambulance Charity, which receives no Government funding for its daily missions, this additional income is vital.
How you can help
If you’re a UK taxpayer you can make your current, past and future donations to Midlands Air Ambulance Charity go 25% further by completing a Gift Aid declaration.
When donating pre-loved items to the charity’s shops, supporters can register for Gift Aid which means the charity can claim an extra 25% on the sale price of your items, turning your wardrobe clear out, collection of books or spare furniture into lifesaving funds.
To find out more or to complete your Gift Aid declaration, visit: midlandsairambulance.com/giftaid or call our Supporter Care Team on 0800 8 40 20 40