Support Your
Midlands Air Ambulance Charity
Image Credit: Steve Rex, G-HMAA in flight
Midlands Air Ambulance Charity is highlighting the critical role that regular giving plays in funding its lifesaving missions across the counties of Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands, and Worcestershire.
Thanks to the generous and consistent support of monthly donors, the charity was able to fund more than 550 pre-hospital missions last financial year — including 260 air ambulance and 296 critical care car responses.
“Regular giving provides us with the financial stability we need to deliver advanced, prehospital care at the scene of an incident,” said Karen Baker, associate clinical operations director at Midlands Air Ambulance Charity. “Thanks to all of our supporters who donate in this way, our crews are equipped, trained, and ready to respond to missions 24 hours a day, 7 days a week, 365 days a year.”
Regular donations help safeguard the charity during periods of economic uncertainty. The nature of one-off donations can fluctuate, yet monthly giving offers a reliable income stream, helping the service to remain operational at all times.
According to the Charities Aid Foundation (CAF) UK Giving Report 2025[1], regular giving remains a cornerstone of charitable support in the UK. With direct debits and standing orders contributing over £2.6 billion last year, it's clear that sustained, predictable donations are vital for charities navigating uncertain times. The report also states that, although donations and sponsorship levels are at their lowest levels ever recorded, those who do give are giving more, with an average donation value of £72, an increase of 16% in 2024 compared to the year previous.
Midlands Air Ambulance Charity receives no Government or NHS funding for its daily missions, relying entirely on the generosity of the public and local businesses Each year it costs the charity £16 million to maintain the three aircrafts, critical care cars and the provision of a lifesaving service.
To learn more about becoming a regular giver and supporting the charity’s lifesaving work, visit https://www.midlandsairambulance.com/support-us/ways-to-donate/regular-giving/
[1] https://www.cafonline.org/insights/research/uk-giving-report