Support Your
Midlands Air Ambulance Charity
General Information about the study:
Midlands Air Ambulance Charity wishes to undertake a study to obtain feedback on some proposed new concepts for its brand. This research will be conducted as focus groups of no more than ten participants in each. It is voluntary for you to participate in the research and by doing so it will give you the opportunity to provide your views to help Midlands Air Ambulance Charity develop its brand.
The focus groups will be conducted early September via video conferencing and will be recorded. As part of our commitment to your welfare and safety, we will not permit photographs, audio or video footage of you to be taken or used without your consent.
These are facilitated groups where the facilitator will share some exciting ideas and designs with you for you to give your feedback. The groups will be conducted online and the session will last for a maximum of 90 minutes. There will be other participants in the group.
With your signed consent (if you take part, a form will be supplied to review and sign) we may use your photography, audio and video footage of you as part of our ongoing research to inform future internal and external promotion of Midlands Air Ambulance Charity – to raise awareness of and funds for the charity.
If you are interested in taking part, please reply to the original email sent or write to press@midlandsairambulance.com.
Your views will help us to achieve our goals so that we can continue to fund three air ambulances and two critical care cars, responding to more emergencies and reducing lives lost, in your local community.
The research will be conducted by Diane Burdett of Diane Burdett Marketing Consultancy.
Thank you for your assistance and support.