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Midlands Air Ambulance Charity
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NEC Group

NEC Group is the UK’s leading live events business operating in exhibitions, conferences, music, sports, family entertainment and hospitality. They manage Birmingham’s NEC, Utilita Arena Birmingham and Resorts World Arena, as well as ticketing agent The Ticket Factory and caterer Amadeus.

Twitter – @thenecgroup
LinkedIn – NEC Group

NEC Group

Reason for supporting Midlands Air Ambulance Charity

Every year, voted by almost 2,000 staff, the Group choses a charity of the year to raise fund for and for 2019 it has been the Midlands Air Ambulance Charity (MAAC).

CSR Objectives

  • Help raise the profile of MAAC
  • Raise money for MAAC’s lifesaving missions
  • Engage NEC Group staff and create a team environment
  • Support the physical and mental wellbeing of NEC Group staff
  • Give something back to the local community

Fundraising for Midlands Air Ambulance Charity

Throughout 2019, NEC Group staff undertook a range of fundraising challenges and events to support the lifesaving work of MAAC, as well as creating a ‘one team’ environment at the company.

The NEC Group is lucky enough to work alongside some influential corporate partners that forge strong and impactful commercial partnerships across the business. Sponsors and partners regularly donate their products to their charity team to raffle and auction off across the business to raise additional funds. Examples of items raffled off include [ITEMS].

The team from Amadeus led the way with baking incredible cakes to sell, and several members of the NEC Group team also donned their aprons and sold treats to raise further funds.

The NEC Group is proud to invest time into the wellbeing and development activities for its employees. This has included the annual NEC Group football tournament where the separate business units within the Group had some healthy competition and paid to enter the series of games. All proceeds and refreshments sold during this event were donated to MAAC.

Employees also participated in the MAAC ‘Choose to Re-use’ scheme by bringing in as many unwanted quality household items and clothing as possible. These items were sent to MAAC’s charity shops and sold to generate essential funding.

Partnership Outcomes

NEC Group staff raised an impressive £53,246.43, which will fund 18 air ambulance missions, and 36 critical care car missions, giving dozens of patients the greatest chance of survival and recovery due to the advanced clinical care delivered.

As part of the partnership, and to support NEC Group’s objective to add value to the health and wellbeing of NEC employees, MAAC hosted two full days of CPR and bleed control training for staff.

Press coverage and online activity provide by MAAC gave NEC Group exposure to the charity’s 100,000-strong social media following throughout the year of the partnership.

Additionally, NEC Group has maintained and built a strong onward partnership with MAAC and continues to do bucket collections and fundraising within the NEC Group’s venues.

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