Support Your
Midlands Air Ambulance Charity
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Founded in 1897, the RAC today provides complete peace of mind to 12m private and business drivers, through an increasingly broad range of products and services. As well as roadside assistance delivered through a branded patrol workforce, the RAC offers a comprehensive range of insurance products, has nationwide garage and approved dealership networks, a used car selling service and online shop.
Facebook: @RAC
Twitter: @TheRAC_UK
LinkedIn: @RAC


Reason for supporting Midlands Air Ambulance Charity

As one of the UK’s leading motoring organisation, the RAC is committed to making driver safer for all road users and promoting safe driving practices. With the large number of road traffic accidents that take place each year many road users would not survive without the life saving services providing by MAAC.

CSR Objectives

  • To promote safer driving practices
  • To support the life saving services MAAC provide

Fundraising for Midlands Air Ambulance Charity

  • Charity Collection Tins
  • Staff have taken on personal and team challenges such as; Abseil,
  • The team organised Jumble Sales, bake sales, Christmas Market, 30th Anniversary Party, Back to school day etc
  • Attended MAAC Charity Ball
  • Agreed to be Bike 4 Life 2020 headline sponsor
  • July 2020 – Launched RAC Affinity Scheme, offering a membership package where a donation made to MAAC from each sign-up

Partnership Outcomes

MAAC is a charity close to the heart of colleagues at the RAC’s headquarters based in Walsall, West Midlands and we are proud to continue to support the charity into 2021. Working together we aim to promote safer driving for all road users and ultimately help enable MAAC to be there and provide their life saving services to road users should they ever need it.

Overall we have raised over £23,000

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