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Mission Critical Exhibiton

Location: Venues across Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire

Date and time: Jul 23, 9:00 AM - Oct 30, 6:00 PM, 2021

It was just a normal day…

For 4,500 people every year they start one fateful day like any other, not realising they will need to rely on the enhanced medical care rapidly brought to them by Midlands Air Ambulance Charity. 

The Mission Critical outdoor exhibition showcases former patients and their unique stories of when they were treated by the lifesaving pre-hospital service. Renowned fashion and lifestyle photographer, Nik Hartley, who has worked with British Vogue and Vanity Fair France, captures each patient in this not to be missed free exhibition.


West Midlands - 23rd - 25th July, Chamberlain Square, Birmingham

Herefordshire - 30th July - 1st August, Old Market, Hereford

Staffordshire - 11th 12th September, Beacon Park, Lichfield

Worcestershire - 17th-19th September, Cathedral Square

Shropshire and Gloucestershire dates to be added soon - check out social media for more information.

Exhibition partners: Wesleyan Safeguard Medical  Irwin Mitchell LLP

Event sponsor: DRP Group

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