At Midlands Air Ambulance Charity, we are committed to treating the personal information that you give to us responsibly and to protecting your privacy. This policy explains how we use the information you share with us and the measures we take to protect it.
We may update this policy from time to time so please check this webpage occasionally to ensure you are happy with any changes.
Midlands Air Ambulance Charity (MAAC) is a registered charity operating a lifesaving air ambulance service across the Midlands.
In this policy, references to ‘MAAC’ or to ‘we’, ‘our’ or ‘us’ are to Midlands Air Ambulance Charity, a registered charity (charity no: 1143118) and a registered company limited by guarantee (company no. 07683841). Midlands Air Ambulance Charity’s registered office is Hawthorn House, Dudley Road, Stourbridge, DY9 8BQ. These references also include our charitable trading company Midlands Air Ambulance Trading Ltd (company no. 08256466), a wholly owned subsidiary of Midlands Air Ambulance Charity which trades only to raise funds for its parent company MAAC.
By using the MAAC websites, social media pages, entering competitions or by providing your information, you consent to our collection and use of the information you provide in the ways set out in this policy. If you do not agree to this policy, please do not use our websites, social media pages or services.
We may update this policy from time to time. Any changes we make to the policy will appear here. This policy was last updated on 24th June 2022.
We collect information in several ways. Information you give to us:
Information we received from other sources:
MAAC is what is known as the ‘controller’ of personal information you provide to us. We will usually collect basic personal data about you such as:
Sometimes we will collect other information about you such as:
We will only collect this ‘sensitive personal data’ if there is a clear reason for doing so. For example, participation in a strenuous event where we need this information to ensure we are complying with the law and to give support in case of emergency, or to ensure we do not make financial asks of children and those under the age of 18.
We collect your personal information in connection with specific activities, such as donations, product purchases, registration requests etc. The information is either needed to fulfil your request or to enable us to provide you with a more personalised service.
We may use information held about you in the following ways:
Communicating with our supporters is vital to MAAC because it means, together, we can save more lives in the six counties we serve. We like to keep our supporters updated with our news, appeals, and ways they can support our work.
We will sometimes contact you using your email address to provide you with information about our work and/or ways you can support us, but we will only email you for marketing purposes if we have your explicit consent to do so.
If you have provided your postal address, we may send you information by post about our work and/or ways you can support us unless you have told us you do not wish to receive such information in this way.
We will only contact you for marketing purposes by telephone if you have not opted out from receiving communication via this method. We screen against the Telephone Preference Service (TPS) and, if you are listed, we will not contact you by phone.
We rely on the legitimate interest legal basis for some of our processing for marketing purposes. This applies to the following:
You can support MAAC with confidence – we keep your contact details safe and we never pass them on to anyone else to use for their own purposes.
We do not share or sell supporter details with charities or other third parties (regionally, nationally or internationally) for the purposes of marketing. However, if you are participating in an event run by another named organisation, your details may need to be shared; in these instances we will inform you before your information is shared.
We may share your information with selected third parties such as suppliers including professional fundraisers, printers and mailing houses and sub-contractors for the performance of any contract we enter into with them or you. We require such suppliers and any third party that processes data on our behalf to sign a legally binding contract the requires them to hold in the strictest confidence any and all MAAC information they deal with, and confirms their compliance with GDPR Regulations.
We will also disclose personal data when obliged to do so by law, or the disclosure is ‘necessary’ for purposes of national security, taxation and criminal investigation.
All of the data MAAC collects is stored in secure locations, with access restricted to only those who need it. All our security is regularly tested and audited to make sure that your data is safe and secure.
We will keep your information only for as long as we need it to provide you with the goods, services or information you have required, to administer your relationship with us, to inform our research into the preferences of our supports, or to comply with the law and/or tax and accounting rules.
Further information about data retention periods can be found in our Record Retention Schedule and Disposal Protocol. To request a copy, please use the contact details below.
Chief Operating Officer and Data Protection Officer
By email: firstname.lastname@example.org
Data Protection Officer