Two people have been airlifted, one in a critical condition after a crash between a car and a 4x4.
It happened at about 3.10pm on the A458 near to The Plume Of Feathers Pub at Harley, between Much Wenlock and Cressage.
Three ambulances, three paramedic officers and the Midlands Air Ambulances from Cosford and Strensham, both with doctors on board, attended the scene.
A West Midlands Ambulance Service spokesman said: “On arrival, ambulance staff found a car and 4x4 with significant front end damage. There were two people in each vehicle.
“In the car, there was an elderly couple. The woman suffered multiple serious injuries. She was anaesthetised at the scene before being airlifted to the major trauma centre at Royal Stoke University Hospital in a critical condition.
“The man had no obvious injuries but due to the nature of the crash was taken by land ambulance to Royal Shrewsbury Hospital as a precaution.
“There was a father and daughter in the 4x4. The young child had suffered head and chest injuries. She was airlifted to Birmingham Children’s Hospital.
“Her father had suffered only minor cuts and bruises and travelled with his daughter in the air ambulance to the paediatric major trauma centre.”