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Light Up Red and Save Lives in the Midlands on Emergency Services Day

Thursday 2nd September 2021

Emergency Services Day – Thursday 9th September 2021

To celebrate Emergency Services Day, which takes place on Thursday 9th September 2021, Midlands Air Ambulance Charity is asking local landmarks and companies across the Midlands to ‘Light Up Red’.

The initiative aims to help raise awareness of the lifesaving pre-hospital critical care provider on the national recognised day for emergency service personnel and to also celebrate the charity’s Air30 30th anniversary.

To shine a light on its lifesaving work, Midlands Air Ambulance Charity is asking local landmarks and businesses with the facilities to do so, to light the skies up in red and show their support of the pre-hospital emergency service.

Emergency Services Day comes as Midlands Air Ambulance Charity is also celebrating Air Ambulance Week, the only week in the year dedicated to raising awareness for the lifesaving work of air ambulance charities, across the UK.

Local landmarks within the Midlands that have already agreed to show their support for Midlands Air Ambulance Charity are:

  • Birmingham Moseley Rugby Club
  • Bromsgrove Town Council
  • Merry Hill Shopping Centre, Brierley Hill
  • Pershore Abbey
  • Redditch Town Council
  • Shrewsbury Cathedral
  • St Mary’s Church, Ross-on-Wye
  • Three Counties Showground, Worcester
  • Worcester Guildhall

Jo Bailey, events and area fundraising manager for Midlands Air Ambulance Charity, says: “The generous support of local people and businesses across the West Midlands is always appreciated by everyone at Midlands Air Ambulance Charity.

“To celebrate Emergency Services Day, which is a big day of awareness for our team of pre-hospital emergency medical doctors and critical care paramedics, we would like local landmarks and businesses to get in touch and let us know that they can light up red.”

To get in touch with Jo Bailey, email: and let her know you can support the Light Up Red campaign on Thursday 9th September.

To find out more about Midlands Air Ambulance Charity’s vital, lifesaving work in your local area, visit the website and follow the organisation on social media.

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