Support Your
Midlands Air Ambulance Charity

Midlands Air Ambulance Charity Celebrates 30 Years of Lifesaving Service

Monday 15th February 2021

2021 marks the 30th anniversary of the rapid response, pre-hospital emergency service provided by Midlands Air Ambulance Charity.

While the charity is facing up to 50 per cent reduction in community fundraising income this year due to the pandemic, throughout 2021 Midlands Air Ambulance Charity will be running a series of activities to commemorate 30 years of providing advanced pre-hospital emergency care across the Midlands.

As one of the first air ambulance services in the country, named ‘Air5’ with just one helicopter flying out of a temporary airbase five days a week, Midlands Air Ambulance is proud of its heritage. The charity now has three helicopters and two critical care cars serving a population of six million people, and to date the service has responded to over 62,000 missions. The critical care paramedics and doctors support land ambulance crews by bringing advanced skills, medicines and equipment to the incident scene, giving those critically ill and injured the best possible chance of survival and recovery.

To mark the launch of ‘Air30’, with social distancing in place and following Government guidance, Midlands Air Ambulance Charity started 2021 by launching its first commemorative initiative by inviting local people in the communities it serves to get involved in the Air30 Airbase Challenge to raise vital funds and make future missions possible.

In addition, the charity is introducing 30 ways* in which local people and businesses can support the lifesaving service.

Hanna Sebright, chief executive for Midlands Air Ambulance Charity, states: “Air30 is an important milestone year for the charity, and while the past year has been exceptionally challenging for our charity in terms of increasing demand for the service and reduced fundraising income, we are determined to commemorate the year with the communities we serve.

“As a result of the long term, loyal support we receive from people and businesses based within the local communities, we have been able to continue to develop our clinical expertise over the last 30 years. This includes increasing our doctor-led cover across the region and expanding our fleet of, which now includes three helicopters and two critical care cars, with advanced critical care paramedics and doctors treating patients in their critical hour of need.

“We are extremely fortunate to have received such support over the past 30 years, and we never take this commitment for granted. We solely rely on the public’s support and generosity for our daily missions and would encourage you to find out how you can get involved in our Air30 anniversary celebrations and help keep our service operational for future years to come.”

To find out how you can help to fund a lifesaving mission with Midlands Air Ambulance Charity and get involved with the Air30 anniversary celebrations, follow the organisation on social media:

*30 ways to support Midlands Air Ambulance Charity’s Air30


Legacies – leave a Gift in your Will.


Lifesaving Lottery – Take part in the charity Lottery with weekly prizes up for grabs.


Become a corporate partner.


Regular Giving – set up a donation for the charity to receive on a regular basis.


Community – get in touch with the charity’s team of regional fundraising executives and see how you can make a lifesaving difference in your local area.


Volunteer your time in one of Midlands Air Ambulance Charity shops or at one of our fundraising events.


Grants and Trusts – the charity is inviting grant giving organisations to find out more about the charity’s special clinical projects and how funding will bring these advances to fruition.


Donate your unwanted goods to one of the five charity shops.


Alternatively, visit one of the high street stores and make a mission possible when you make a purchase.


Education Programme (Sky Champs) – let your local school know about the charity’s educational resources, created in line with the National Curriculum.


Make a donation in memory of a relative, friend or pet.


Get involved online and make a donation at


Abseil down a local landmark and raise money through sponsorship.


Take part in the much-loved Bike4Life Ride Out and Festival.


Pound the Bounds by participating in the annual Walk4Life event.


Attend the Recognition Awards and Charity Ball and celebrate Midlands Air Ambulance Charity in style.


Network at one of the charity’s corporate events.


Sky Dive – raise money for the charity as you fly high through the sky.


Community events – head along to one of the charity’s events, such as the annual airbase open days.


Kids Crew Club Membership– sign your little one up to be the latest recruit to the charity’s Kids Crew – membership comes with an official certificate, welcome letter from the aircrew, invitation to next year’s Young Heroes Christmas Party and a voucher to redeem a free visit at one of the charity’s three operational airbases (COVID permitting).


Text to donate: MissionPossible (as one word) and the amount of your choice to 70085.


Memory Bear – watch this space, launching on later in the year.


Purchase limited edition Air30 inspired cufflinks – launching with Deakin & Francis in February 2021.


Gift Aid – choose to add Gift Aid to your donation, with no extra cost to you, we can receive more money from the Government on your donation.


Use AmazonSmile and Give as you Live when making purchases – a donation is made to Midlands Air Ambulance Charity at no cost to you.


Purchase your breakdown cover with the RAC, and £25 will be donated. Visit


Save money and lives with The Tipton & Coseley Building Society’s 30-Day Notice Savings Account, which donates to Midlands Air Ambulance Charity at no cost to you. Visit


Sign up to the mailing list to receive lifesaving service updates. Simply email with your details.


Follow the organisation on social media: Facebook, Twitter, YouTube, LinkedIn and Instagram.


Sign up to Payroll Giving, a quick and simple way to support the charity through your salary. Visit

Donate now