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Midlands Air Ambulance Charity Celebrates Air Ambulance Week 2021 in Gloucestershire

Tuesday 31st August 2021

Air Ambulance Week - Monday 6th - Sunday 12th September 2021

Air Ambulance Week 2021, is taking off across the UK from Monday 6th to Sunday 12th September, raising awareness of the lifesaving work of air ambulance charities across the UK, like Midlands Air Ambulance Charity, which covers Gloucestershire.

During the national awareness week, organised by Air Ambulances UK, Midlands Air Ambulance Charity will also be joining other air ambulance charities around the country in a campaign called Every Second Counts and Every Penny Matters.

The campaign highlights how air ambulance charities rapidly deliver advanced, lifesaving pre-hospital emergency care directly to some of the most seriously ill and injured patients across the UK. Midlands Air Ambulance Charity is one of 21 air ambulance operators that brings the hospital to the patient when every second counts towards survival.

Midlands Air Ambulance Charity attends an average of 13 lifesaving missions a day across the Midlands, forming an important part of the emergency service and healthcare provision across Gloucestershire and supporting the NHS.

Each air ambulance mission costs, on average, around £2,500 and each of Midlands Air Ambulance Charity’s critical care car missions costs an average of £224. All of the charity’s daily lifesaving missions are funded by public donations, meaning every penny matters.

Midlands Air Ambulance Charity is calling on people across Gloucestershire to support the charity during Air Ambulance Week to ensure it can continue to save the lives of people like Emily Pringle, who was travelling to work along the A40 in Cheltenham, when her car was involved in a high-speed head-on collision, causing her vehicle to spin and knocking her unconscious.

Emergency services rapidly arrived on scene, including the helicopter from the Strensham airbase with a critical care paramedic and doctor on-board.

(Former patient of Midlands Air Ambulance Charity, Emily Pringle)

Emily explains: “Without the Midlands Air Ambulance team, I would not be here to see my little girl grow up. The treatment and speed of transfer to the trauma unit were all made possible by them. I am eternally grateful, as are my family and friends. Midlands Air Ambulance Charity will always be close to mine and my family’s hearts.”

To celebrate Air Ambulance Week, Air Ambulances UK, Rotary in Great Britain and Ireland and Raffolux, the online raffle company, have partnered to launch the 'Every Second Counts’ prize draw, where people can enter to win an Audi Q3 and support their local air ambulance charity. For more details and to play please visit

Emma Gray, chief operating officer for Midlands Air Ambulance Charity explains: “Air Ambulance Week is always something that we, at Midlands Air Ambulance Charity, are keen to get involved with and support.

“Following the success of our Air30 Rapid Response Raffle, earlier this year, which funded 120 lifesaving missions, we are pleased to be supporting Air Ambulances UK’s Every Second Counts prize draw, which will see our service and the wider air ambulance community supported for future lifesaving missions.”

To find out more about Midlands Air Ambulance Charity, visit the charity website and follow the organisation on social media.

Air Ambulance Week Fact Finder:

·         There are 21 individual air ambulance charities across the UK, which provide pre-hospital emergency care to the NHS and form an important part of the UK’s frontline emergency services.

·         There are 37 air ambulance helicopters operated across the 21 individual air ambulance charities.

·         Air ambulance charities collectively make an average of over 80 lifesaving missions every day – that’s over 30,000 a year.

·         The average cost of an air ambulance mission attended by Midlands Air Ambulance Charity is £2,500. Each one is funded entirely by generous donations.

·         Around 68 per cent of all air ambulance charity missions are to people who are critically injured in traumatic incidents such as road traffic collisions, falls, stabbings and sport-related incidents.

·         About 32 per cent of missions are to people with a sudden medical emergency, such as cardiac arrests, sepsis cases, strokes and heart attacks.

For more information about Air Ambulance Week go to:

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