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Midlands Air Ambulance Charity Further Champions Inclusion

Wednesday 19th January 2022

Midlands Air Ambulance Charity is proud to announce it provides an inclusive online experience by providing its website visitors additional accessibility and language support functions.

The local lifesaving charity, which prides itself on being a diverse and inclusive organisation, has recently updated its website to include additional assistive technology options, powered by Recite Me.

Recite Me enables those who face online access barriers to take an active part in the digital world. The charity’s Recite Me toolbar includes a wide range of features such as a screen audio reader, reading aids, fully customisable styling options and an on-demand translation tool with more than 107 languages.

Emma Gray, chief operating officer for Midlands Air Ambulance Charity, commented: “We are dedicated to improving communication and quality of service for our supporter base and with this latest update, we can provide a diverse and inclusive online experience.

“We are committed to ensuring all supporters, donors, fundraisers and other end users of our website can access information and services in a way that best meets their individual needs.”

Ross Linnett, founder and chief executive officer for Recite Me, added: “It is important to provide an inclusive online experience, where everyone can use our digital world in a way in which best suits their needs. As more organisations provide accessibility tools online, those who face online barriers can access information and services hassle-free. The digital world must be accessible for all.”

To explore the new accessibility support tool, visit the Midlands Air Ambulance Charity website and click the ‘Accessibility and Language Options’ button located on the navigation bar.

Find out more information on Recite Me

To find out more about Midlands Air Ambulance Charity, visit the website and remember to follow the service on social media for all the latest updates.

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