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Midlands Air Ambulance Charity Launches Public Vote To Pick Corporate Shortlist

Monday 10th June 2024

For the first time in all the years hosting its Recognition Awards and Charity Ball, Midlands Air Ambulance Charity is asking the public to help pick the potential winner for its Corporate Partnership Award category.

Taking place on Friday 27th September 2024 at the National Conference Centre in Birmingham, and sponsored by EBC Group, the charity’s annual Recognition Awards and Charity Ball recognises the lifesaving aircrew as well as the volunteers, fundraisers, supporters and corporate partners who help make its daily missions possible.

Following an internal vote amongst its staff, Midlands Air Ambulance Charity has confirmed a shortlist of nine corporate nominees, and it needs the public’s help to finalise this year’s Corporate Partnership Award nominees.

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, said: “We are incredibly lucky to be supported by some amazing corporate partners across the six counties we cover.

“Without our corporate partners and supporters, we would simply not be able to operate our lifesaving pre-hospital emergency service. We have decided to adopt a public voting format for this particular category to highlight the generous corporate support we receive, but also because picking one winner out of the nine amazing nominees is proving a difficult task.”

The nominees are ABE Ledbury, Aico, Cheltenham Racecourse, Hardy Signs, ISO Quality, Kelly Plant Hire, Lord Combustion Services, Pallet-Track and Wall James Chappell.

Gloucestershire Nominee:

Cheltenham Racecourse in Gloucesteshire has been supporting the charity since 1998. In that time, it has raised £62,239 through various fundraising opportunities. For the last three years, the Racecourse has generously given the charity its own fundraising event, the end of season fixture, Hunter Chase. This relationship has helped the charity strengthen links with the racing and equestrian community and within Gloucestershire.


Herefordshire Nominee:

ABE Ledbury first supported the charity in 2017. In 2024, it got back on-board to show support by incorporating the charity’s branding in its trailer livery to showcase the charity across the country. The ABE team recently unveiled the trailer at the charity’s airbase and headquarters. It has continued to support Midlands Air Ambulance Charity by supporting its 2024 Corporate Golf Day.


Shropshire Nominee:

Aico of Oswestry has been supporting the charity since 2017 and has raised more than £51,000. Aico pays for all its employees to take part in the charity’s Lifesaving Lottery scheme each year and supported the Garden of Reflection at its new airbase and charity headquarters. Members of the Aico team have also sponsored and taken part in the charity’s Jail or Bail event and its finance director, Matt Small, was a founding member of the charity’s Business Ambassadors’ scheme.


Staffordshire Nominee:

Hardy Signs of Burton-on-Trent has shown its support by gifting the signage used at the charity’s annual corporate golf day for the last three years, saving Midlands Air Ambulance Charity more than £11,000. In 2023, Hardy Signs celebrated its 30th anniversary and throughout the year it organised its own charity golf day in aid of Midlands Air Ambulance Charity raising £2,215 on the day.


West Midlands Nominees:

Lord Combustion Services of Oldbury has been supporting the charity for six years. It has raised more than £18,000 through raffles, auctions, and charity casinos at two gala balls. In 2023, it raised £15,000 to help launch the charity’s new blood donation car. On alternate nights, the car conveys vital blood supplies between the Blood Bank at the Queen Elizabeth Hospital in Birmingham to the charity’s Strensham airbase on the Worcestershire / Gloucestershire border.

Pallet-Track of Wolverhampton has pledged to raise £75,000 during a three-year partnership. The company supports the charity’s golf day and annual ball, and its staff also volunteer at events. 52 Pallet-Track staff members took part in CPR and Bleed Control skills sessions provided by the charity. Pallet-Track also supported by organising its own events including a golf day, hub-to-hub cycle ride and charity casino. It has currently achieved £23,696 of its target.

Wall James Chappell solicitors from Stourbridge has been supporting the charity since 2003. It is one of the charity’s named free Will writing partners and regularly attends the charity’s annual ball and corporate golf day. Its employees frequently volunteer for retail activities and regularly fundraise in the office. Each year it runs its own charity golf day which is always well supported.


Worcestershire Nominees:


ISO Quality from Worcestershire decided to support after a family member was airlifted by a neighbouring air ambulance service. Since then, it has been involved in various sponsorship opportunities and attended the charity’s events. Since 2015, it has generously donated £22,325 including gift in kind gestures. In 2023 it held its eighth annual golf day in support of the charity, which had more than 60 golfers and raised £4,500. Debbie Farr, HR and facilities director for ISO has recently become a Business Ambassador for the charity.

Kelly Plant Hire in Worcestershire has been supporting Midlands Air Ambulance Charity since 2018. In 2020, Kelly Plant Hire started incorporating the charity’s branding onto its vehicle livery and, by providing free sweepers for the charity’s outdoor events and its airbase and headquarters, it has generated a gift in kind value of £73,000.

Shaun Kelly, owner of Kelly Plant Hire. has taken on personal fundraising challenges and regularly attends and sponsors the charity's events - generously donating £12,720 as a result.

To cast your vote for this year’s Midlands Air Ambulance Charity Corporate Partnership Award shortlist, please visit: and pick from the list of nine nominees. Remember to click the ‘submit’ button to ensure your vote is counted. Voting opened on Monday 10th June at 10am and will close on Friday 28th June at 4pm.

To find out more about Midlands Air Ambulance Charity’s lifesaving work in your local area, visit the website and follow the organisation on social media.

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