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Midlands Motorists Urged To Check Tyre Safety

Thursday 21st November 2019

As we move into the winter months, the weather conditions can increase the likelihood of accidents. As Midlands Air Ambulance Charity attends over 600 road traffic collisions per year, the service is highlighting that it’s more important than ever to do regular checks on your vehicle, including tyres.

As part of Midlands Air Ambulance Charity’s Drive4Life campaign, the organisation is working in partnership with M6toll, with support from Highways England to promote road safety, and is urging drivers across the Midlands to check their tyres regularly.

“The change in season brings darker commutes, wet and windy weather and ultimately an increase in the risk of accidents on our roads across the Midlands. In fact, we attended a traumatic collision nearly every day last winter”, says Emma Gray, fundraising and marketing director for Midlands Air Ambulance Charity.

“Each year, RTCs cost the charity over £1.6 million, which is why we are raising awareness of road safety with our Drive4Life campaign, by promoting vehicle safety and tips for safe driving.”

You can find the tips online here

Highways England’s head of road safety, Richard Leonard, said: “Carrying out simple tyre checks should be one of the basics for motorists at any time of year but particularly over the winter months. Having a legal tread depth and the right tyre pressure is critical for road safety, it could save your life and that of your loved ones.

“Just carrying out basic vehicle checks, including inspecting tyres for wear and tear, will also prevent breakdowns and help ensure all of our journeys are smoother and safer.”

James Hodson, director of motorway operations for M6toll, added: “With winter fast approaching, it is important for drivers to be regularly checking the condition of their vehicle as tyre maintenance is critical to road safety.

“Drivers who are travelling on the M6toll can inflate their tyres and take a break in our award winning services at Roadchef Norton Canes. Should you be unfortunate to experience vehicle problems, our incident support team are on hand 24/7 to assist.

“We are proud to be working in partnership with Midlands Air Ambulance Charity to help to communicate road safety messages to drivers across the Midlands and beyond.”

For more advice on checking your vehicle, search Highways England on YouTube.

To find out more about M6toll please visit:

To find out more about Highways England visit: or visit for further vehicle check information.




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