It now costs £9 million every year to operate the Midlands Air Ambulance Charity.
How can I help?
Take a look at the ways you can donate to MAAC.
Why not hold a fundraising event or take on a New Year challenge to raise funds? See our fundraising pack for ideas.
Every penny helps. Popping some change into a collection tin when you see the charity out and about really makes a difference.
Thank you for your ongoing support.