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Midlands Air Ambulance Charity
Midlands Air Ambulance Charity celebrated its annual Saving Lives Charity Ball on Thursday 25th September, honouring inspirational individuals, fundraisers, volunteers, and corporate partners who make its lifesaving missions possible.
The black-tie event, hosted by broadcaster, Ed James, and supported by headline sponsor, EBC Group, raised an impressive £70,000, making 45 lifesaving missions possible, 21 via air ambulance and 24 via critical care car.
Find out more about our amazing award winners below.
Special Incident Award
Awarded to a specific clinical/operational team who demonstrated exceptional skills and teamwork on a particularly challenging mission. Sponsored by Babcock.
Winners – Rob Davies, Ian Roberts, Dr James Mercer, Captain John Darlow
Our crew were called to patient with an arterial bleed from a major vessel. On arrival the crew found the patient was being attended to by an off-duty nurse and a West Midlands Ambulance Service crew who had applied haemostatic gauze and were applying pressure with a knee to the groin. This job showed exceptional decision making, improvisation, teamwork and haemorrhage control. Thanks to the work of the emergency services, the patient’s life was saved.
Community Fundraiser Award
Awarded to an individual, group or society that has demonstrated significant support and commitment to raising lifesaving funds. Sponsored by Pallet-Track.
Winner – Mosaic Boutique
Mosaic Boutique are longstanding supporters of Midlands Air Ambulance Charity and have run fashion shows in aid of our lifesaving service for a number of years. The fun filled events, which feature the ‘catwalk’ along with a raffle, bring people together and raise money for our vital cause.
Charity Shop Volunteer Award
Awarded to an everyday hero, a volunteer who has demonstrated exceptional loyalty and dedication to the charity within the charity shops. Sponsored by Astute Media.
Winner – Karen Luckett
Karen has been a volunteer at our Gloucester the shop since it opened. Volunteering at the shop has helped her grow in confidence and supported her overall wellbeing. Karen is a real asset to the charity and gets involved in all aspects of volunteering in the shop as well as local fundraising events.
Young Hero Award
Awarded to a young supporter or school who has demonstrated outstanding commitment to the charity. Sponsored by Fusion Communications.
In the UK, there are 37 air ambulance helicopters operated by 21 individual air ambulance charities. When there is a major incident, Midlands Air Ambulance Charity can be called to provide what is termed “mutual aid” and join other air ambulances across the county to deliver lifesaving treatment at the scene. This happened last year, when the charity was called to support our partners in the North West at the shocking events that we will all remember that happened in Southport. It was there that our crew treated a critically ill young lady. Her story is one of positivity and courage. She is s a resilient and brave young lady who has set up a fundraising foundation to support the emergency services that helped save her.
Due to the sensitive nature of the incident, we are unable to share further details.
Charity Shop Volunteer Award
Awarded to an everyday hero, a volunteer who has demonstrated exceptional loyalty and dedication to the charity within the charity shops. Sponsored by Astute Media.
Winner – Karen Luckett
Karen has been a volunteer at our Gloucester the shop since it opened. Volunteering at the shop has helped her grow in confidence and supported her overall wellbeing. Karen is a real asset to the charity and gets involved in all aspects of volunteering in the shop as well as local fundraising events.
Corporate Partner Award
Awarded to an organisation and its employees who have demonstrated hard work, initiative, and commitment through their CSR policy to raise awareness of and vital donations for the charity. Sponsored by Airbus.
Winner – Pallet-Track
Pallet-Track has been supporting Midlands Air Ambulance Charity since 2023 when Its team voted us to be their charity of the year. Since then, the partnership extended and grown. As well as proudly attending the charity’s events, Pallet-Track organise their own annual golf day and a Gala Ball, both of which raise vital funds for our lifesaving service. They also have excellent employee engagement, and their staff have volunteered at Bike4Life and helped with the packing of the charity’s festive merchandise orders.
Inspiration Award
Celebrating an extraordinary individual or group connected to the charity who is a source of inspiration and pride. Sponsored by EBC Group.
Winner - Lisa Challinor
Lisa Challinor was struck by a car travelling at speed on the wrong side of the road moments before heading out for a run. She sustained a catastrophic injury resulting in an above-knee amputation and a significant loss if blood. Lisa’s determination to recover and return to the outdoors has been nothing short of inspirational. In early 2025, she was fitted with a running blade and is now focused on her goal of completing the London Marathon in the near future. Her strength and perseverance embody the spirit of inspiration.